Arbour vs Number 11 at Wairau River:Which is more popular in New Zealand?
In October 2026, Arbour had more branded searches than Number 11 at Wairau River among Blenheim and Marlborough restaurants in New Zealand. Arbour had about 180 branded searches, while Number 11 at Wairau River had 80. Arbour made up 5.2% of all Blenheim and Marlborough restaurant searches we track, and Number 11 at Wairau River accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about Blenheim and Marlborough restaurants, Arbour appeared in all three answers and Number 11 at Wairau River in two. Arbour was mentioned before Number 11 at Wairau River in every answer.
Who do people search for more?
Arbour, about 2 searches for every 1 for Number 11 at Wairau River
Who does AI mention more?
Arbour, mentioned in every answer we collected
Who does AI recommend more?
Arbour, named ahead of Number 11 at Wairau River in every answer
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Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Arbour appeared in all three answers. Number 11 at Wairau River was mentioned in two out of three: in two of the three ChatGPT answers. Arbour was listed before Number 11 at Wairau River in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Harvest Restaurant3 of 3Named in 3 of 3 ChatGPT answers
Gramado's3 of 3Named in 3 of 3 ChatGPT answers- Arbour3 of 3Named in 3 of 3 ChatGPT answers
Oak & Ivy2 of 3Named in 2 of 3 ChatGPT answers
Number 11 at Wairau River2 of 3Named in 2 of 3 ChatGPT answers
Raupō0 of 3Named in 0 of 3 ChatGPT answers
Scotch Wine Bar0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Blenheim and Marlborough restaurants
3 answers
Asked ChatGPT
“Which and Marlborough restaurant should I go to in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best and Marlborough restaurants in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best and Marlborough restaurant in Blenheim, New Zealand for a nice meal?”
Searched Google, AI Overview
“blenheim restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim dinner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Arbour or Number 11 at Wairau River more popular in search?
This chart shows how often people search Google for Arbour and Number 11 at Wairau River by name. Each line represents a brand's share of searches for all seven Blenheim and Marlborough restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Arbour, Number 11 at Wairau River. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvest Restaurant | Raupō | Gramado's | Oak & Ivy | Scotch Wine Bar | Arbour | Number 11 at Wairau River |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.8% | 9.5% | 18.5% | 25.9% | 8.8% | 5.9% | 2.5% |
| Dec 2025 | 33.6% | 14.6% | 14.6% | 19.7% | 10.2% | 4.8% | 2.5% |
| Jan 2026 | 39.5% | 11.8% | 17.8% | 13.2% | 8.2% | 6.8% | 2.7% |
| Feb 2026 | 33.1% | 11.7% | 18.2% | 14.1% | 10.1% | 10.1% | 2.8% |
| Mar 2026 | 33.6% | 14.2% | 20.4% | 12% | 10.6% | 7.1% | 2.1% |
| Apr 2026 | 28.6% | 18.9% | 24% | 10.1% | 10.6% | 5.9% | 1.8% |
| May 2026 | 23.9% | 19.1% | 24.6% | 11.5% | 14.4% | 5.3% | 1.2% |
| Jun 2026 | 20.5% | 19.7% | 23.9% | 11.1% | 14% | 9.7% | 1.1% |
| Jul 2026 | 14.1% | 17% | 34.1% | 13% | 12% | 8% | 1.8% |
| Aug 2026 | 22.6% | 21.6% | 24.5% | 13.8% | 10% | 5.6% | 1.9% |
| Sep 2026 | 23.3% | 23.6% | 21.7% | 14.2% | 10.7% | 4.9% | 1.6% |
| Oct 2026 | 29.1% | 20.1% | 18.9% | 12.8% | 11.6% | 5.2% | 2.3% |
How has branded search for Arbour and Number 11 at Wairau River changed in New Zealand over the last 12 months?
3 findings
- Arbour was ahead of Number 11 at Wairau River in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Arbour’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 5.9% to 5.2%, and its estimated monthly branded searches moved from 330 to 180.
- Across the 12 months ending October 2026, Number 11 at Wairau River’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 140 to 80.
How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026?
2 changes
In October 2026, Number 11 at Wairau River gained share of searches among Blenheim and Marlborough restaurants in New Zealand, from 1.6% to 2.3%.
Estimated monthly branded searches for Arbour in New Zealand fell 45.5% over 12 measured months, from 330 to 180 in October 2026.
How are Arbour’s and Number 11 at Wairau River’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Arbour’s and Number 11 at Wairau River’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arbour
2 branded search terms
- arbour blenheim
- arbour restaurant marlborough
Number 11 at Wairau River
2 branded search terms
- number 11 wairau river
- wairau river restaurant
Other head-to-heads among Blenheim and Marlborough restaurants
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