Brandwave

The Cannabis Party vs New Zealand Loyal:Which is more popular?

In September 2026, The Cannabis Party had more branded searches than New Zealand Loyal among political parties in New Zealand. The Cannabis Party had about 530 branded searches, while New Zealand Loyal had 280. The Cannabis Party made up 0.41% of all political party searches we track, and New Zealand Loyal accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about political parties, The Cannabis Party and New Zealand Loyal each appeared in two of the five answers. The Cannabis Party was mentioned before New Zealand Loyal in every answer that named either.

Among political parties in New Zealand in September 2026

Who do people search for more?

The Cannabis Party, about 89% more searches than New Zealand Loyal

The Cannabis Party 530 searchesNew Zealand Loyal 280 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

The Cannabis Party in 2 of 5New Zealand Loyal in 2 of 5

Who does AI recommend more?

The Cannabis Party, named ahead of New Zealand Loyal in 2 of 2 answers

The Cannabis Party first in 2New Zealand Loyal never first

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Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Cannabis Party and New Zealand Loyal were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. The Cannabis Party was listed before New Zealand Loyal in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Party1st
  2. Labour Party2nd
  3. Green Party3rd
  4. ACT New Zealand4th
  5. New Zealand First5th
  6. Te Pāti Māori6th
  7. Alliance Party7th
  8. Animal Justice Party8th
  9. The Cannabis Party9th
  10. +2 more
  11. New Zealand Loyal12th
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Palestine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Cannabis Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Loyal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+6 more

See every answer about political parties

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is The Cannabis Party or New Zealand Loyal more popular in search?

This chart shows how often people search Google for The Cannabis Party and New Zealand Loyal by name. Each line represents a brand's share of searches for all 17 political parties we track, month by month, from searches in New Zealand.

The Cannabis Party and New Zealand Loyal among political parties in New Zealand, by month

Share of searches by month for The Cannabis Party, New Zealand Loyal. The figures are in the table below the chart.

View monthly share of searches table
MonthOpportunity PartyNew Zealand FirstGreen PartyACT New ZealandNational PartyTe Pāti MāoriLabour PartyFree PalestineConservative Party NZAlliance PartyTe Tai Tokerau PartyThe Cannabis PartyAnimal Justice PartyWomen's Rights PartyNZ Outdoors & Freedom PartyNew Zealand Loyal
Oct 20253.9%11.5%15.2%5.9%10.9%45.5%5.4%—0.51%——0.34%0.31%0.34%0.17%—
Nov 202522.9%6.6%8.1%3%7.4%47.7%3.4%—0.25%——0.17%0.11%0.25%0.11%—
Dec 202513%11.3%15.7%5.8%10.1%37.9%4.7%—0.54%——0.16%0.11%0.43%0.16%—
Jan 202618.6%16.9%16.7%5.6%13.2%20.5%6.6%—0.61%——0.36%0.25%0.36%0.2%—
Feb 202623.4%15.8%16.8%7%11.4%17.1%6.3%—0.71%——0.47%0.35%0.35%0.27%—
Mar 202632.4%16.4%16%5.7%13%8.2%6.5%—0.49%——0.46%0.14%0.3%0.27%—
Apr 202635.2%19.2%13.2%5.3%14.9%6.1%4.7%—0.45%——0.27%0.17%0.2%0.27%—
May 202638.1%15.4%13.6%6.3%9.2%9.3%5.6%—0.78%——0.46%0.75%0.27%0.36%—
Jun 202662.1%8.9%10.2%3.8%5.5%4%4.1%—0.56%——0.24%0.16%0.18%0.23%—
Jul 202649.9%16.9%11.6%6.9%6%4.1%3.2%—0.55%——0.25%0.23%0.2%0.12%—
Aug 202655.2%9.6%7.4%5%12%5%3.4%0.54%0.47%0.37%0.24%0.27%0.16%0.16%0.11%0.15%
Sep 202634.8%19.9%12.8%8.4%8%6.6%5.2%1.2%0.61%0.56%0.56%0.41%0.25%0.24%0.23%0.22%

How has the The Cannabis Party and New Zealand Loyal comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand political parties in September 2026?

2 changes

  1. In September 2026, New Zealand Loyal fell from 15th to 16th among political parties in New Zealand.

  2. In September 2026, The Cannabis Party fell from 11th to 12th among political parties in New Zealand.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using The Cannabis Party’s and New Zealand Loyal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Cannabis Party

5 branded search terms

  • alcp
  • aotearoa legalise cannabis party
  • legalise cannabis party
  • legalise cannabis party candidates
  • legalise cannabis party policies

New Zealand Loyal

2 branded search terms

  • new zealand loyal
  • new zealand loyal party

How the Brand Demand Index is measured

Other head-to-heads among political parties

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