Brandwave

ANZUK Education vs Education Personnel:Which is more popular?

In September 2026, ANZUK Education had more branded searches than Education Personnel among education recruitment agencies in New Zealand. ANZUK Education had about 150 branded searches, while Education Personnel had 20. ANZUK Education made up 8.3% of all education recruitment agency searches we track, and Education Personnel accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about education recruitment agencies, ANZUK Education and Education Personnel each appeared in four of the five answers. ANZUK Education was mentioned before Education Personnel in three out of five answers.

Among education recruitment agencies in New Zealand in September 2026

Who do people search for more?

ANZUK Education, about 8 searches for every 1 for Education Personnel

ANZUK Education 150 searchesEducation Personnel 20 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

ANZUK Education in 4 of 5Education Personnel in 4 of 5

Who does AI recommend more?

ANZUK Education, named ahead of Education Personnel in 3 of 5 answers

ANZUK Education first in 3Education Personnel first in 2

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Top education recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ANZUK Education was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Education Personnel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ANZUK Education was listed before Education Personnel in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ANZUK Education1st
  2. Education Personnel2nd
  3. Prospero Teaching3rd
  4. Talk Recruitment4th
  5. Jitbug5th
  6. Aroha Consulting6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prospero Teaching5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZUK Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Education Personnel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talk Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jitbug2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aroha Consulting1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about education recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ANZUK Education or Education Personnel more popular in search?

This chart shows how often people search Google for ANZUK Education and Education Personnel by name. Each line represents a brand's share of searches for all six education recruitment agencies we track, month by month, from searches in New Zealand.

ANZUK Education and Education Personnel among education recruitment agencies in New Zealand, by month

Share of searches by month for ANZUK Education, Education Personnel. The figures are in the table below the chart.

View monthly share of searches table
MonthJitbugTalk RecruitmentAroha ConsultingProspero TeachingANZUK EducationEducation Personnel
Oct 202545.4%25.3%8.8%8.8%9.3%2.6%
Nov 202559.6%18.3%6.4%6.4%6.9%2.3%
Dec 202554.5%16.7%6.8%8.3%11.4%2.3%
Jan 202651%25%5.6%7.1%9.2%2%
Feb 202648.9%27.2%7.8%7.8%6.7%1.7%
Mar 202645.5%27.3%9.5%7.7%8.2%1.8%
Apr 202642.4%28.8%8.2%8.2%10.6%1.8%
May 202642.5%28.5%10.1%6.8%10.6%1.4%
Jun 202643.3%29.6%8.4%8.4%8.4%2%
Jul 202641.4%28.2%8%8%12.6%1.7%
Aug 202640.4%27.5%14.6%6.2%9.6%1.7%
Sep 202639.8%27.1%14.4%9.4%8.3%1.1%

How has the ANZUK Education and Education Personnel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand education recruitment agencies in September 2026?

3 changes
  1. In September 2026, Prospero Teaching overtook ANZUK Education to rank 4th among education recruitment agencies in New Zealand, with 9.4% of the searches.

  2. In September 2026, ANZUK Education lost share of searches among education recruitment agencies in New Zealand, from 9.6% to 8.3%.

  3. In September 2026, Education Personnel lost share of searches among education recruitment agencies in New Zealand, from 1.7% to 1.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ANZUK Education’s and Education Personnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ANZUK Education

2 branded search terms

  • Anzuk education
  • anzuk education jobs

Education Personnel

1 branded search term

  • education personnel

How the Brand Demand Index is measured

Other head-to-heads among education recruitment agencies

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