ANZUK Education vs Education Personnel:Which is more popular?
In September 2026, ANZUK Education had more branded searches than Education Personnel among education recruitment agencies in New Zealand. ANZUK Education had about 150 branded searches, while Education Personnel had 20. ANZUK Education made up 8.3% of all education recruitment agency searches we track, and Education Personnel accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about education recruitment agencies, ANZUK Education and Education Personnel each appeared in four of the five answers. ANZUK Education was mentioned before Education Personnel in three out of five answers.
Who do people search for more?
ANZUK Education, about 8 searches for every 1 for Education Personnel
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
ANZUK Education, named ahead of Education Personnel in 3 of 5 answers
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Top education recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ANZUK Education was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Education Personnel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ANZUK Education was listed before Education Personnel in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Prospero Teaching5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ANZUK Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Education Personnel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Talk Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jitbug2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aroha Consulting1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about education recruitment agencies
5 answers
Asked ChatGPT
“Which education recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best education recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best education recruitment agency in New Zealand for teachers and leaders?”
Searched Google, AI Overview
“education recruitment agencies nz”
Searched Google, AI Overview
“teacher recruitment nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ANZUK Education or Education Personnel more popular in search?
This chart shows how often people search Google for ANZUK Education and Education Personnel by name. Each line represents a brand's share of searches for all six education recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for ANZUK Education, Education Personnel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jitbug | Talk Recruitment | Aroha Consulting | Prospero Teaching | ANZUK Education | Education Personnel |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 25.3% | 8.8% | 8.8% | 9.3% | 2.6% |
| Nov 2025 | 59.6% | 18.3% | 6.4% | 6.4% | 6.9% | 2.3% |
| Dec 2025 | 54.5% | 16.7% | 6.8% | 8.3% | 11.4% | 2.3% |
| Jan 2026 | 51% | 25% | 5.6% | 7.1% | 9.2% | 2% |
| Feb 2026 | 48.9% | 27.2% | 7.8% | 7.8% | 6.7% | 1.7% |
| Mar 2026 | 45.5% | 27.3% | 9.5% | 7.7% | 8.2% | 1.8% |
| Apr 2026 | 42.4% | 28.8% | 8.2% | 8.2% | 10.6% | 1.8% |
| May 2026 | 42.5% | 28.5% | 10.1% | 6.8% | 10.6% | 1.4% |
| Jun 2026 | 43.3% | 29.6% | 8.4% | 8.4% | 8.4% | 2% |
| Jul 2026 | 41.4% | 28.2% | 8% | 8% | 12.6% | 1.7% |
| Aug 2026 | 40.4% | 27.5% | 14.6% | 6.2% | 9.6% | 1.7% |
| Sep 2026 | 39.8% | 27.1% | 14.4% | 9.4% | 8.3% | 1.1% |
How has the ANZUK Education and Education Personnel comparison changed over the last 12 months?
3 findings
- ANZUK Education was ahead of Education Personnel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ANZUK Education’s share of searches among education recruitment agencies in New Zealand moved from 9.3% to 8.3%, and its estimated monthly branded searches moved from 180 to 150.
- Across the 12 months ending September 2026, Education Personnel’s share of searches among education recruitment agencies in New Zealand moved from 2.6% to 1.1%, and its estimated monthly branded searches moved from 50 to 20.
How did search popularity change for New Zealand education recruitment agencies in September 2026?
3 changes

In September 2026, Prospero Teaching overtook ANZUK Education to rank 4th among education recruitment agencies in New Zealand, with 9.4% of the searches.

In September 2026, ANZUK Education lost share of searches among education recruitment agencies in New Zealand, from 9.6% to 8.3%.
In September 2026, Education Personnel lost share of searches among education recruitment agencies in New Zealand, from 1.7% to 1.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ANZUK Education’s and Education Personnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ANZUK Education
2 branded search terms
- Anzuk education
- anzuk education jobs
Education Personnel
1 branded search term
- education personnel
Other head-to-heads among education recruitment agencies

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