Brandwave

ANZ vs Farmers Mastercard:Which is more popular?

In September 2026, ANZ had more branded searches than Farmers Mastercard among credit card providers in New Zealand. ANZ had about 4,400 branded searches, while Farmers Mastercard had 2,900. ANZ made up 3.8% of all credit card provider searches we track, and Farmers Mastercard accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about credit card providers, ANZ appeared in all five answers and Farmers Mastercard in none.

Among credit card providers in New Zealand in September 2026

Who do people search for more?

ANZ, about 52% more searches than Farmers Mastercard

ANZ 4.4K searchesFarmers Mastercard 2.9K searches

Who does AI mention more?

ANZ, mentioned in every answer we collected

ANZ in 5 of 5Farmers Mastercard in 0 of 5

Who does AI recommend more?

ANZ, the only one of the two named

ANZ first in 5Farmers Mastercard never named

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Top credit card providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ANZ appeared in all five answers. Farmers Mastercard did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. American Express1st
  2. TSB2nd
  3. ASB3rd
  4. ANZ4th
  5. Westpac5th
  6. BNZ6th
  7. Kiwibank7th
  8. Gem by Latitude–
  9. Q Mastercard–
  10. Farmers Mastercard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • American Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westpac4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TSB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BNZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwibank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gem by Latitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Q Mastercard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmers Mastercard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit card providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is ANZ or Farmers Mastercard more popular in search?

This chart shows how often people search Google for ANZ and Farmers Mastercard by name. Each line represents a brand's share of searches for all ten credit card providers we track, month by month, from searches in New Zealand.

ANZ and Farmers Mastercard among credit card providers in New Zealand, by month

Share of searches by month for ANZ, Farmers Mastercard. The figures are in the table below the chart.

View monthly share of searches table
MonthGem by LatitudeAmerican ExpressQ MastercardANZASBFarmers MastercardWestpacBNZKiwibankTSB
Oct 202541%22.9%20.7%3.7%3%2.7%2.4%2%1.3%0.4%
Nov 202541.4%22.2%22.2%2.9%2.4%3.3%2%2%1.3%0.39%
Dec 202546.5%20.6%20.2%2.6%2.2%3.2%1.7%1.7%0.91%0.29%
Jan 202642.1%23.1%20.4%3.6%2.4%3%2%2%1.1%0.48%
Feb 202641.7%22.5%21.9%3.6%2.4%2.9%1.9%1.9%0.99%0.39%
Mar 202643.2%23.6%19.2%3.1%2.5%2.8%2.1%2.1%1.1%0.34%
Apr 202642.5%21.5%21.2%3.4%2.8%3.1%1.8%2.3%0.96%0.37%
May 202642.8%22.1%20.1%3.3%2.6%3.2%2.2%2.2%1.2%0.44%
Jun 202642.4%21.8%21.7%3.1%2.5%3.2%2.1%1.7%1.1%0.34%
Jul 202640.5%26.8%18.8%3.3%2.2%3%2.2%1.8%0.93%0.36%
Aug 202641.7%26%18.4%3.3%2.6%2.9%2.2%1.7%0.9%0.35%
Sep 202642.3%22.9%19.7%3.8%2.5%2.5%2.5%2.1%1.4%0.34%

How has the ANZ and Farmers Mastercard comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Farmers Mastercard took it in November 2025, ANZ took it in January 2026, Farmers Mastercard took it in June 2026, ANZ took it in July 2026.
  • Across the 12 months ending September 2026, ANZ’s share of searches among credit card providers in New Zealand moved from 3.7% to 3.8%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Farmers Mastercard’s share of searches among credit card providers in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 3.2K to 2.9K.

How did search popularity change for New Zealand credit card providers in September 2026?

2 changes

  1. In September 2026, ANZ gained share of searches among credit card providers in New Zealand, from 3.3% to 3.8%.

  2. Farmers Mastercard’s share of searches among credit card providers in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.5% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ANZ’s and Farmers Mastercard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ANZ

1 branded search term

  • anz credit card

Farmers Mastercard

3 branded search terms

  • farmers card
  • farmers mastercard
  • farmersmastercard

How the Brand Demand Index is measured

Other head-to-heads among credit card providers

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