Brandwave

Annah Stretton vs Kowtow:Which is more popular?

In September 2026, Annah Stretton had more branded searches than Kowtow among womenswear labels in New Zealand. Annah Stretton had about 9,170 branded searches, while Kowtow had 880. Annah Stretton made up 6.1% of all womenswear label searches we track, and Kowtow accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about womenswear labels, Kowtow appeared in two of the five answers and Annah Stretton in none.

Among womenswear labels in New Zealand in September 2026

Who do people search for more?

Annah Stretton, about 10 searches for every 1 for Kowtow

Annah Stretton 9.2K searchesKowtow 880 searches

Who does AI mention more?

Kowtow, mentioned in 2 of 5 answers, Annah Stretton in 0

Kowtow in 2 of 5Annah Stretton in 0 of 5

Who does AI recommend more?

Kowtow, the only one of the two named

Kowtow first in 2Annah Stretton never named

Follow Annah Stretton vs Kowtow and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top womenswear labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kowtow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Annah Stretton did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Juliette Hogan1st
  2. Paris Georgia2nd
  3. RUBY2nd
  4. Kowtow4th
  5. Forever New5th
  6. Maggie Marilyn5th
  7. Augustine5th
  8. Shine On–
  9. YouKnow Clothing–
  10. +2 more
  11. Annah Stretton–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Juliette Hogan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maggie Marilyn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RUBY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Augustine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kowtow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forever New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shine On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouKnow Clothing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Annah Stretton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about womenswear labels

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Annah Stretton or Kowtow more popular in search?

This chart shows how often people search Google for Annah Stretton and Kowtow by name. Each line represents a brand's share of searches for all 13 womenswear labels we track, month by month, from searches in New Zealand.

Annah Stretton and Kowtow among womenswear labels in New Zealand, by month

Share of searches by month for Annah Stretton, Kowtow. The figures are in the table below the chart.

View monthly share of searches table
MonthShine OnForever NewYouKnow ClothingAssembly LabelCaroline EveAnnah StrettonJuliette HoganHyde BoutiqueMaggie MarilynAugustineParis GeorgiaRUBYKowtow
Oct 202522.6%19.2%17.8%9.6%8.3%7%4.2%5.1%2.3%1%1%1.1%0.82%
Nov 202520.1%17%29.2%8.5%6.1%7.4%3%3.7%1.7%0.74%1.1%0.82%0.6%
Dec 202522.2%18.7%21.3%11.4%6.6%6.6%3.3%4.1%2.2%0.98%0.8%1.1%0.62%
Jan 202622%18.8%17.4%11.5%6.7%6.6%4.1%6.1%2.7%0.98%1.2%1.3%0.75%
Feb 202622.3%19%17.8%11.7%6.8%5.5%4.2%5.1%2.8%1.9%1.2%0.98%0.77%
Mar 202619.6%17.2%19.4%15.6%5.9%6.1%3.7%5.6%3.1%0.89%1.1%0.95%0.89%
Apr 202620%17.5%26.5%13.3%6.1%4.2%3.2%3.8%2.1%0.76%0.76%0.81%0.93%
May 202620.5%18%22.1%16.4%6.1%5%3.2%3.9%1.8%0.59%0.95%0.71%0.77%
Jun 202618.6%19.5%22.5%14.8%5.5%4.5%2.9%6.4%2.4%0.65%0.65%0.78%0.84%
Jul 202617.1%15.3%33.5%11.2%5.2%5.3%3.3%4%2.2%0.43%0.96%0.72%0.78%
Aug 202618%19.2%21.9%11.7%8.2%5.7%5.2%4.2%2.8%0.56%0.82%0.76%0.82%
Sep 202623%20.2%16.6%12.3%7%6.1%4.4%4.4%2.4%1.1%1.1%0.8%0.59%

How has the Annah Stretton and Kowtow comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand womenswear labels in September 2026?

3 changes

  1. In September 2026, Augustine overtook Kowtow and 2 others to rank 10th among womenswear labels in New Zealand, with 1.1% of the searches.

  2. Annah Stretton’s share of searches among womenswear labels in New Zealand has gained ground for 3 months in a row, from 4.5% to 6.1% in September 2026.

  3. Estimated monthly branded searches for Kowtow in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Annah Stretton’s and Kowtow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Annah Stretton

6 branded search terms

  • annah stretton
  • annah stretton clothing
  • annah stretton dresses
  • annah stretton shops
  • annah stretton stores
  • annahstretton

Kowtow

1 branded search term

  • kowtow clothing

How the Brand Demand Index is measured

Other head-to-heads among womenswear labels

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free