Brandwave

Animal Justice Party vs New Zealand Loyal:Which is more popular?

In September 2026, Animal Justice Party had more branded searches than New Zealand Loyal among political parties in New Zealand. Animal Justice Party had about 320 branded searches, while New Zealand Loyal had 280. Animal Justice Party made up 0.25% of all political party searches we track, and New Zealand Loyal accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about political parties, Animal Justice Party and New Zealand Loyal each appeared in two of the five answers. Animal Justice Party was mentioned before New Zealand Loyal in every answer that named either.

Among political parties in New Zealand in September 2026

Who do people search for more?

Animal Justice Party, about 14% more searches than New Zealand Loyal

Animal Justice Party 320 searchesNew Zealand Loyal 280 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Animal Justice Party in 2 of 5New Zealand Loyal in 2 of 5

Who does AI recommend more?

Animal Justice Party, named ahead of New Zealand Loyal in 2 of 2 answers

Animal Justice Party first in 2New Zealand Loyal never first

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Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Animal Justice Party and New Zealand Loyal were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Animal Justice Party was listed before New Zealand Loyal in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Party1st
  2. Labour Party2nd
  3. Green Party3rd
  4. ACT New Zealand4th
  5. New Zealand First5th
  6. Te Pāti Māori6th
  7. Alliance Party7th
  8. Animal Justice Party8th
  9. The Cannabis Party9th
  10. +2 more
  11. New Zealand Loyal12th
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Palestine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Animal Justice Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Loyal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+6 more

See every answer about political parties

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Animal Justice Party or New Zealand Loyal more popular in search?

This chart shows how often people search Google for Animal Justice Party and New Zealand Loyal by name. Each line represents a brand's share of searches for all 17 political parties we track, month by month, from searches in New Zealand.

Animal Justice Party and New Zealand Loyal among political parties in New Zealand, by month

Share of searches by month for Animal Justice Party, New Zealand Loyal. The figures are in the table below the chart.

View monthly share of searches table
MonthOpportunity PartyNew Zealand FirstGreen PartyACT New ZealandNational PartyTe Pāti MāoriLabour PartyFree PalestineConservative Party NZAlliance PartyTe Tai Tokerau PartyThe Cannabis PartyAnimal Justice PartyWomen's Rights PartyNZ Outdoors & Freedom PartyNew Zealand Loyal
Oct 20253.9%11.5%15.2%5.9%10.9%45.5%5.4%—0.51%——0.34%0.31%0.34%0.17%—
Nov 202522.9%6.6%8.1%3%7.4%47.7%3.4%—0.25%——0.17%0.11%0.25%0.11%—
Dec 202513%11.3%15.7%5.8%10.1%37.9%4.7%—0.54%——0.16%0.11%0.43%0.16%—
Jan 202618.6%16.9%16.7%5.6%13.2%20.5%6.6%—0.61%——0.36%0.25%0.36%0.2%—
Feb 202623.4%15.8%16.8%7%11.4%17.1%6.3%—0.71%——0.47%0.35%0.35%0.27%—
Mar 202632.4%16.4%16%5.7%13%8.2%6.5%—0.49%——0.46%0.14%0.3%0.27%—
Apr 202635.2%19.2%13.2%5.3%14.9%6.1%4.7%—0.45%——0.27%0.17%0.2%0.27%—
May 202638.1%15.4%13.6%6.3%9.2%9.3%5.6%—0.78%——0.46%0.75%0.27%0.36%—
Jun 202662.1%8.9%10.2%3.8%5.5%4%4.1%—0.56%——0.24%0.16%0.18%0.23%—
Jul 202649.9%16.9%11.6%6.9%6%4.1%3.2%—0.55%——0.25%0.23%0.2%0.12%—
Aug 202655.2%9.6%7.4%5%12%5%3.4%0.54%0.47%0.37%0.24%0.27%0.16%0.16%0.11%0.15%
Sep 202634.8%19.9%12.8%8.4%8%6.6%5.2%1.2%0.61%0.56%0.56%0.41%0.25%0.24%0.23%0.22%

How has the Animal Justice Party and New Zealand Loyal comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand political parties in September 2026?

2 changes

  1. In September 2026, New Zealand Loyal fell from 15th to 16th among political parties in New Zealand.

  2. Estimated monthly branded searches for Animal Justice Party in New Zealand rose 190.9% over 12 measured months, from 110 to 320 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Animal Justice Party’s and New Zealand Loyal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Animal Justice Party

1 branded search term

  • animal justice party

New Zealand Loyal

2 branded search terms

  • new zealand loyal
  • new zealand loyal party

How the Brand Demand Index is measured

Other head-to-heads among political parties

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