American Tourister vs Away:Which is more popular by branded search in New Zealand?
In August 2026, American Tourister had more branded searches than Away among luggage brands in New Zealand. American Tourister was estimated to have 2.6K branded searches compared to Away’s 460, and held an 18.1% Share of Search versus Away’s 3.2%.
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Which is more popular in search, American Tourister or Away?
Compare the suitcase and luggage brands New Zealand travellers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for American Tourister, Away. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | American Tourister | July | Antler | Tumi | Delsey | Away | Monos |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 18.7% | 12.5% | 6.9% | 8% | 4.5% | 1.4% | 0.71% |
| Nov 2025 | 50.2% | 17.2% | 13.5% | 6.1% | 5.8% | 3.9% | 2.5% | 0.76% |
| Dec 2025 | 50.7% | 17.7% | 11.2% | 6.1% | 7.6% | 4.1% | 1.9% | 0.72% |
| Jan 2026 | 49% | 17.4% | 12.5% | 6.8% | 7.8% | 4% | 1.9% | 0.59% |
| Feb 2026 | 46.2% | 16.3% | 18.5% | 6% | 6.8% | 4% | 1.7% | 0.56% |
| Mar 2026 | 52.2% | 14.4% | 13.1% | 6% | 6.4% | 4.3% | 2.7% | 0.84% |
| Apr 2026 | 51.4% | 15.4% | 11% | 8.2% | 7.5% | 3.5% | 2.3% | 0.53% |
| May 2026 | 47.1% | 17.1% | 12.5% | 7.5% | 6.8% | 3.6% | 3.4% | 2% |
| Jun 2026 | 46.5% | 15.8% | 12.1% | 6.2% | 5.7% | 3.8% | 6.5% | 3.5% |
| Jul 2026 | 45% | 18.1% | 12.7% | 7.7% | 5.7% | 4.7% | 4.7% | 1.4% |
| Aug 2026 | 45.8% | 18.1% | 13.1% | 8.5% | 6.6% | 3.9% | 3.2% | 0.84% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the American Tourister and Away comparison changed over the last 12 months?
3 findings
- American Tourister was ahead of Away in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, American Tourister’s estimated Share of Search among luggage brands in New Zealand moved from 18.7% to 18.1%, and its estimated monthly branded searches moved from 2.4K to 2.6K.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands in New Zealand moved from 1.4% to 3.2%, and its estimated monthly branded searches moved from 180 to 460.
How did search popularity change for New Zealand luggage brands in August 2026?
1 change
In August 2026, Away lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using American Tourister’s and Away’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Tourister
19 branded search terms
- american tourister
- american tourister airconic
- american tourister backpack
- american tourister bag
- american tourister briscoes
- american tourister carry on
- american tourister curio
- american tourister curio 2
- american tourister linex
- american tourister luggage
- american tourister near me
- american tourister nz
- american tourister suitcase
- american tourister suitcase sale
- americantourister
- americantourister luggage
- americantourister suitcase
- briscoes american tourister
- carry on bag american tourister
Away
5 branded search terms
- away cabin luggage
- away carry on
- away luggage
- away suitcase
- away the carry on suitcase
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