Brandwave

Alliance Party vs The Cannabis Party:Which is more popular?

In September 2026, Alliance Party had more branded searches than The Cannabis Party among political parties in New Zealand. Alliance Party had about 720 branded searches, while The Cannabis Party had 530. Alliance Party made up 0.56% of all political party searches we track, and The Cannabis Party accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about political parties, Alliance Party and The Cannabis Party each appeared in two of the five answers. Alliance Party was mentioned before The Cannabis Party in every answer that named either.

Among political parties in New Zealand in September 2026

Who do people search for more?

Alliance Party, about 36% more searches than The Cannabis Party

Alliance Party 720 searchesThe Cannabis Party 530 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Alliance Party in 2 of 5The Cannabis Party in 2 of 5

Who does AI recommend more?

Alliance Party, named ahead of The Cannabis Party in 2 of 2 answers

Alliance Party first in 2The Cannabis Party never first

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Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alliance Party and The Cannabis Party were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Alliance Party was listed before The Cannabis Party in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Party1st
  2. Labour Party2nd
  3. Green Party3rd
  4. ACT New Zealand4th
  5. New Zealand First5th
  6. Te Pāti Māori6th
  7. Alliance Party7th
  8. Animal Justice Party8th
  9. The Cannabis Party9th
  10. Conservative Party NZ10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Palestine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Conservative Party NZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Cannabis Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+5 more

See every answer about political parties

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Alliance Party or The Cannabis Party more popular in search?

This chart shows how often people search Google for Alliance Party and The Cannabis Party by name. Each line represents a brand's share of searches for all 17 political parties we track, month by month, from searches in New Zealand.

Alliance Party and The Cannabis Party among political parties in New Zealand, by month

Share of searches by month for Alliance Party, The Cannabis Party. The figures are in the table below the chart.

View monthly share of searches table
MonthOpportunity PartyNew Zealand FirstGreen PartyACT New ZealandNational PartyTe Pāti MāoriLabour PartyFree PalestineConservative Party NZAlliance PartyTe Tai Tokerau PartyThe Cannabis PartyAnimal Justice PartyWomen's Rights PartyNZ Outdoors & Freedom Party
Oct 20253.9%11.5%15.2%5.9%10.9%45.5%5.4%—0.51%——0.34%0.31%0.34%0.17%
Nov 202522.9%6.6%8.1%3%7.4%47.7%3.4%—0.25%——0.17%0.11%0.25%0.11%
Dec 202513%11.3%15.7%5.8%10.1%37.9%4.7%—0.54%——0.16%0.11%0.43%0.16%
Jan 202618.6%16.9%16.7%5.6%13.2%20.5%6.6%—0.61%——0.36%0.25%0.36%0.2%
Feb 202623.4%15.8%16.8%7%11.4%17.1%6.3%—0.71%——0.47%0.35%0.35%0.27%
Mar 202632.4%16.4%16%5.7%13%8.2%6.5%—0.49%——0.46%0.14%0.3%0.27%
Apr 202635.2%19.2%13.2%5.3%14.9%6.1%4.7%—0.45%——0.27%0.17%0.2%0.27%
May 202638.1%15.4%13.6%6.3%9.2%9.3%5.6%—0.78%——0.46%0.75%0.27%0.36%
Jun 202662.1%8.9%10.2%3.8%5.5%4%4.1%—0.56%——0.24%0.16%0.18%0.23%
Jul 202649.9%16.9%11.6%6.9%6%4.1%3.2%—0.55%——0.25%0.23%0.2%0.12%
Aug 202655.2%9.6%7.4%5%12%5%3.4%0.54%0.47%0.37%0.24%0.27%0.16%0.16%0.11%
Sep 202634.8%19.9%12.8%8.4%8%6.6%5.2%1.2%0.61%0.56%0.56%0.41%0.25%0.24%0.23%

How has the Alliance Party and The Cannabis Party comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand political parties in September 2026?

2 changes

  1. In September 2026, The Cannabis Party fell from 11th to 12th among political parties in New Zealand.

  2. Estimated monthly branded searches for Alliance Party in New Zealand rose 22% over 2 measured months, from 590 to 720 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Alliance Party’s and The Cannabis Party’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alliance Party

1 branded search term

  • alliance party

The Cannabis Party

5 branded search terms

  • alcp
  • aotearoa legalise cannabis party
  • legalise cannabis party
  • legalise cannabis party candidates
  • legalise cannabis party policies

How the Brand Demand Index is measured

Other head-to-heads among political parties

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