Brandwave

Akaroa Salmon vs Big Glory Bay:Which is more popular by branded search in New Zealand?

In August 2026, Akaroa Salmon had more branded searches than Big Glory Bay among salmon brands in New Zealand. Akaroa Salmon was estimated to have 6.8K branded searches compared to Big Glory Bay’s 160, and held a 30.5% Share of Search versus Big Glory Bay’s 0.72%.

Share of Search among salmon brands in New Zealand in August 2026Which is more popular in search, Akaroa Salmon or Big Glory Bay?
Akaroa Salmon30.5%6.8K searches
vs
Big Glory Bay0.72%160 searches

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Which is more popular in search, Akaroa Salmon or Big Glory Bay?

Compare the New Zealand salmon brands shoppers and chefs buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Akaroa Salmon and Big Glory Bay among salmon brands in New Zealand, by month

Share of Search by month for Akaroa Salmon, Big Glory Bay. The figures are in the table below the chart.

View monthly share of search table
MonthMt Cook Alpine SalmonAkaroa SalmonRegal SalmonŌra KingBig Glory Bay
Oct 202568.8%27%1.4%1.5%1.3%
Nov 202569.6%27.4%1.2%1.3%0.63%
Dec 202561.2%35.9%1.1%1.1%0.77%
Jan 202673%23.5%1.4%1.1%0.98%
Feb 202679.8%17.9%0.77%0.85%0.69%
Mar 202672.9%23.8%1.2%1.4%0.71%
Apr 202677%20.7%0.8%0.96%0.55%
May 202670.1%26.8%1.2%1.3%0.64%
Jun 202661.7%34%1.8%1.4%1.1%
Jul 202661.2%34.7%1.9%1.4%0.82%
Aug 202665%30.5%2.6%1.3%0.72%
Sep 2026—————

How has the Akaroa Salmon and Big Glory Bay comparison changed over the last 12 months?

How did search popularity change for New Zealand salmon brands in August 2026?

  1. In August 2026, Akaroa Salmon lost estimated Share of Search among salmon brands in New Zealand, from 34.7% to 30.5%.

  2. Estimated monthly branded searches for Big Glory Bay in New Zealand fell 51.5% over 11 measured months, from 330 to 160 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Akaroa Salmon’s and Big Glory Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Akaroa Salmon

7 branded search terms

  • akaroa salmon
  • akaroa salmon near me
  • akaroa salmon new zealand
  • akaroa salmon nz
  • akaroa salmon online
  • akaroasalmon
  • akaroasalmon co nz

Big Glory Bay

2 branded search terms

  • big glory bay king salmon
  • big glory bay salmon

How the Brand Demand Index is measured

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