Air Chathams vs Sounds Air:Which is more popular by branded search in New Zealand?
In August 2026, Sounds Air had more branded searches than Air Chathams among airlines flying new zealand travellers in New Zealand. Sounds Air was estimated to have 14.4K branded searches compared to Air Chathams’ 12.8K, and held a 0.84% Share of Search versus Air Chathams’ 0.74%.
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Which is more popular in search, Air Chathams or Sounds Air?
Compare airlines selling domestic, regional, trans-Tasman, and international flights to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sounds Air, Air Chathams. The figures are in the table below the chart.
View monthly share of search table
| Month | Air New Zealand | Jetstar | Qantas | Singapore Airlines | Fiji Airways | Emirates | Cathay Pacific | Sounds Air | Air Chathams | Virgin Australia | Barrier Air | Originair | LATAM Airlines |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 20.4% | 7.9% | 4.3% | 4.1% | 3.2% | 1.4% | 0.87% | 1% | 0.85% | 0.43% | 0.63% | 0.29% |
| Nov 2025 | 51.7% | 21.6% | 8.8% | 4.5% | 3.6% | 4% | 1.7% | 0.9% | 1.1% | 0.7% | 0.57% | 0.53% | 0.27% |
| Dec 2025 | 48.5% | 23.7% | 9.6% | 4.2% | 4.1% | 3.9% | 1.7% | 1% | 1% | 0.66% | 0.66% | 0.51% | 0.29% |
| Jan 2026 | 56.4% | 17.7% | 8.2% | 4.4% | 3.5% | 4% | 1.7% | 1.1% | 0.86% | 0.7% | 0.56% | 0.53% | 0.28% |
| Feb 2026 | 53.3% | 18.4% | 10.1% | 4.4% | 3.3% | 4% | 2% | 1% | 0.83% | 1.1% | 0.53% | 0.74% | 0.31% |
| Mar 2026 | 53.5% | 18.4% | 7.6% | 5.3% | 3.4% | 5.8% | 2.1% | 0.85% | 0.74% | 0.74% | 0.45% | 0.51% | 0.59% |
| Apr 2026 | 55% | 17.7% | 9.5% | 4.7% | 4.5% | 2.9% | 1.8% | 0.78% | 0.94% | 1% | 0.5% | 0.45% | 0.3% |
| May 2026 | 55.8% | 18% | 8.5% | 5.3% | 4.1% | 3.1% | 2.1% | 0.71% | 0.67% | 0.6% | 0.37% | 0.39% | 0.33% |
| Jun 2026 | 56.9% | 17.8% | 7.8% | 5.1% | 4% | 3.1% | 2.1% | 0.81% | 0.65% | 0.69% | 0.42% | 0.39% | 0.28% |
| Jul 2026 | 58.7% | 15.6% | 8.1% | 5% | 4.1% | 3.2% | 2% | 0.85% | 0.66% | 0.71% | 0.41% | 0.39% | 0.32% |
| Aug 2026 | 55.6% | 17.6% | 9.6% | 5% | 4% | 3.1% | 2% | 0.84% | 0.74% | 0.54% | 0.35% | 0.33% | 0.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Air Chathams and Sounds Air comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Sounds Air took it in January 2026, Air Chathams took it in April 2026, Sounds Air took it in May 2026.
- Across the 11 months ending August 2026, Air Chathams’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 1% to 0.74%, and its estimated monthly branded searches moved from 16.6K to 12.8K.
- Across the 11 months ending August 2026, Sounds Air’s estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 0.87% to 0.84%, and its estimated monthly branded searches held steady at 14.4K.
How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?
1 change
In August 2026, Air Chathams rose from 10th to 9th among airlines flying new zealand travellers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Air Chathams’ and Sounds Air’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Air Chathams
6 branded search terms
- Air Chathams
- Air Chathams booking
- Air Chathams bookings
- Air Chathams flight
- Air Chathams Wanganui
- Air Chathams Whanganui
Sounds Air
4 branded search terms
- Sounds Air
- Sounds Air flights
- Sounds Air New Zealand
- Sounds Air NZ
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