Brandwave

Air Chathams vs Originair:Which is more popular by branded search in New Zealand?

In August 2026, Air Chathams had more branded searches than Originair among airlines flying new zealand travellers in New Zealand. Air Chathams was estimated to have 12.8K branded searches compared to Originair’s 5.6K, and held a 0.74% Share of Search versus Originair’s 0.33%.

Share of Search among airlines flying new zealand travellers in New Zealand in August 2026Which is more popular in search, Air Chathams or Originair?
Air Chathams0.74%12.8K searches
vs
Originair0.33%5.6K searches
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Which is more popular in search, Air Chathams or Originair?

Compare airlines selling domestic, regional, trans-Tasman, and international flights to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Air Chathams and Originair among airlines flying new zealand travellers in New Zealand, by month

Share of Search by month for Air Chathams, Originair. The figures are in the table below the chart.

View monthly share of search table
MonthAir New ZealandJetstarQantasSingapore AirlinesFiji AirwaysEmiratesCathay PacificSounds AirAir ChathamsVirgin AustraliaBarrier AirOriginairLATAM Airlines
Oct 202554.6%20.4%7.9%4.3%4.1%3.2%1.4%0.87%1%0.85%0.43%0.63%0.29%
Nov 202551.7%21.6%8.8%4.5%3.6%4%1.7%0.9%1.1%0.7%0.57%0.53%0.27%
Dec 202548.5%23.7%9.6%4.2%4.1%3.9%1.7%1%1%0.66%0.66%0.51%0.29%
Jan 202656.4%17.7%8.2%4.4%3.5%4%1.7%1.1%0.86%0.7%0.56%0.53%0.28%
Feb 202653.3%18.4%10.1%4.4%3.3%4%2%1%0.83%1.1%0.53%0.74%0.31%
Mar 202653.5%18.4%7.6%5.3%3.4%5.8%2.1%0.85%0.74%0.74%0.45%0.51%0.59%
Apr 202655%17.7%9.5%4.7%4.5%2.9%1.8%0.78%0.94%1%0.5%0.45%0.3%
May 202655.8%18%8.5%5.3%4.1%3.1%2.1%0.71%0.67%0.6%0.37%0.39%0.33%
Jun 202656.9%17.8%7.8%5.1%4%3.1%2.1%0.81%0.65%0.69%0.42%0.39%0.28%
Jul 202658.7%15.6%8.1%5%4.1%3.2%2%0.85%0.66%0.71%0.41%0.39%0.32%
Aug 202655.6%17.6%9.6%5%4%3.1%2%0.84%0.74%0.54%0.35%0.33%0.3%
Sep 2026—————————————

How has the Air Chathams and Originair comparison changed over the last 12 months?

How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

  1. In August 2026, Air Chathams rose from 10th to 9th among airlines flying new zealand travellers in New Zealand.

  2. Estimated monthly branded searches for Originair in New Zealand fell 46.3% over 11 measured months, from 10.4K to 5.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Air Chathams’ and Originair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Air Chathams

6 branded search terms

  • Air Chathams
  • Air Chathams booking
  • Air Chathams bookings
  • Air Chathams flight
  • Air Chathams Wanganui
  • Air Chathams Whanganui

Originair

3 branded search terms

  • Originair
  • Originair flights
  • Originair NZ

How the Brand Demand Index is measured

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