Brandwave

Air Chathams vs Jetstar:Which is more popular by branded search in New Zealand?

In August 2026, Jetstar had more branded searches than Air Chathams among airlines flying new zealand travellers in New Zealand. Jetstar was estimated to have 302K branded searches compared to Air Chathams’ 12.8K, and held a 17.6% Share of Search versus Air Chathams’ 0.74%.

Share of Search among airlines flying new zealand travellers in New Zealand in August 2026Which is more popular in search, Air Chathams or Jetstar?
Air Chathams0.74%12.8K searches
vs
Jetstar17.6%302K searches
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Which is more popular in search, Air Chathams or Jetstar?

Compare airlines selling domestic, regional, trans-Tasman, and international flights to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Air Chathams and Jetstar among airlines flying new zealand travellers in New Zealand, by month

Share of Search by month for Jetstar, Air Chathams. The figures are in the table below the chart.

View monthly share of search table
MonthAir New ZealandJetstarQantasSingapore AirlinesFiji AirwaysEmiratesCathay PacificSounds AirAir ChathamsVirgin AustraliaBarrier AirOriginairLATAM Airlines
Oct 202554.6%20.4%7.9%4.3%4.1%3.2%1.4%0.87%1%0.85%0.43%0.63%0.29%
Nov 202551.7%21.6%8.8%4.5%3.6%4%1.7%0.9%1.1%0.7%0.57%0.53%0.27%
Dec 202548.5%23.7%9.6%4.2%4.1%3.9%1.7%1%1%0.66%0.66%0.51%0.29%
Jan 202656.4%17.7%8.2%4.4%3.5%4%1.7%1.1%0.86%0.7%0.56%0.53%0.28%
Feb 202653.3%18.4%10.1%4.4%3.3%4%2%1%0.83%1.1%0.53%0.74%0.31%
Mar 202653.5%18.4%7.6%5.3%3.4%5.8%2.1%0.85%0.74%0.74%0.45%0.51%0.59%
Apr 202655%17.7%9.5%4.7%4.5%2.9%1.8%0.78%0.94%1%0.5%0.45%0.3%
May 202655.8%18%8.5%5.3%4.1%3.1%2.1%0.71%0.67%0.6%0.37%0.39%0.33%
Jun 202656.9%17.8%7.8%5.1%4%3.1%2.1%0.81%0.65%0.69%0.42%0.39%0.28%
Jul 202658.7%15.6%8.1%5%4.1%3.2%2%0.85%0.66%0.71%0.41%0.39%0.32%
Aug 202655.6%17.6%9.6%5%4%3.1%2%0.84%0.74%0.54%0.35%0.33%0.3%
Sep 2026—————————————

How has the Air Chathams and Jetstar comparison changed over the last 12 months?

How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

  1. In August 2026, Jetstar gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 15.6% to 17.6%.

  2. In August 2026, Air Chathams rose from 10th to 9th among airlines flying new zealand travellers in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Air Chathams’ and Jetstar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Air Chathams

6 branded search terms

  • Air Chathams
  • Air Chathams booking
  • Air Chathams bookings
  • Air Chathams flight
  • Air Chathams Wanganui
  • Air Chathams Whanganui

Jetstar

9 branded search terms

  • Jetstar
  • Jetstar Airlines New Zealand
  • Jetstar Airways
  • Jetstar flights
  • Jetstar flights NZ
  • Jetstar New Zealand
  • Jetstar NZ
  • Jetstar NZ flights
  • Jetstar sale

How the Brand Demand Index is measured

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