AFL vs Premier League:Which is more popular by branded search in New Zealand?
In August 2026, Premier League had more branded searches than AFL among sports leagues in New Zealand. Premier League was estimated to have 433K branded searches compared to AFL’s 108K, and held an 11.5% Share of Search versus AFL’s 2.9%.
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Which is more popular in search, AFL or Premier League?
Compare the professional sports leagues New Zealand fans watch and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Premier League, AFL. The figures are in the table below the chart.
View monthly share of search table
| Month | NRL | Premier League | A-League | AFL | NFL | NBA |
|---|---|---|---|---|---|---|
| Oct 2025 | 14.4% | 24.8% | 15.2% | 0.52% | 16.8% | 28.2% |
| Nov 2025 | 3.5% | 24% | 16.2% | 0.27% | 14.9% | 41.1% |
| Dec 2025 | 1.8% | 30.8% | 20% | 0.13% | 14.3% | 33.1% |
| Jan 2026 | 2.2% | 27.8% | 19.9% | 0.16% | 16.9% | 33.1% |
| Feb 2026 | 10.7% | 34% | 21.2% | 0.32% | 3.4% | 30.4% |
| Mar 2026 | 34% | 23% | 14.5% | 1.8% | 0.61% | 26.2% |
| Apr 2026 | 38.4% | 19.1% | 11.9% | 2% | 0.91% | 27.7% |
| May 2026 | 33.8% | 20.9% | 10.8% | 1.7% | 0.28% | 32.6% |
| Jun 2026 | 56.7% | 1.3% | 0.86% | 2.4% | 0.57% | 38.2% |
| Jul 2026 | 85.2% | 3% | 1.8% | 4.2% | 0.72% | 5.1% |
| Aug 2026 | 76.1% | 11.5% | 5.7% | 2.9% | 2.1% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the AFL and Premier League comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: AFL took it in June 2026, Premier League took it in August 2026.
- Across the 11 months ending August 2026, AFL’s estimated Share of Search among sports leagues in New Zealand moved from 0.52% to 2.9%, and its estimated monthly branded searches moved from 13.3K to 108K.
- Across the 11 months ending August 2026, Premier League’s estimated Share of Search among sports leagues in New Zealand moved from 24.8% to 11.5%, and its estimated monthly branded searches moved from 642K to 433K.
How did search popularity change for New Zealand sports leagues in August 2026?
3 changes
In August 2026, Premier League overtook NBA to rank 2nd among sports leagues in New Zealand, at 11.5%.
In August 2026, A-League overtook AFL to rank 3rd among sports leagues in New Zealand, at 5.7%.
In August 2026, AFL lost estimated Share of Search among sports leagues in New Zealand, from 4.2% to 2.9%.
How each brand is measured
Brandwave collects information about searches that people make online using AFL’s and Premier League’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AFL
19 branded search terms
- afl
- afl collingwood
- afl com au
- afl draw
- afl fixture
- afl grand
- afl ladder
- afl live
- afl live scores
- afl match
- afl near me
- afl new zealand
- afl nz
- afl online
- afl results
- afl results today
- afl scores
- afl teams
- afl w
Premier League
25 branded search terms
- british premier league
- fa premier league results
- fa premier league table
- fantasy premier league
- premier league
- premier league draw
- premier league fixtures
- premier league game
- premier league ladder
- premier league near me
- premier league new zealand
- premier league nz
- premier league online
- premier league players
- premier league results
- premier league scores
- premier league standings
- premierleague
- premierleague com
- premierleague fixtures
- premierleague ladder
- premierleague nz
- premierleague scores
- premierleague table
- sky sports premier league
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.