Adverity vs Supermetrics:Which is more popular?
In September 2026, Supermetrics had more branded searches than Adverity among marketing data integration platforms in New Zealand. Supermetrics had about 170 branded searches, while Adverity had 10. Supermetrics made up 5.4% of all marketing data integration platform searches we track, and Adverity accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about marketing data integration platforms, Supermetrics appeared in four of the five answers and Adverity in one. Supermetrics was mentioned before Adverity in every answer.
Who do people search for more?
Supermetrics, about 17 searches for every 1 for Adverity
Who does AI mention more?
Supermetrics, mentioned in 4 of 5 answers, Adverity in 1
Who does AI recommend more?
Supermetrics, named ahead of Adverity in every answer
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Top marketing data integration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Supermetrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adverity was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Supermetrics was listed before Adverity in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Funnel1st- Supermetrics2nd
Fivetran3rd
Windsor.ai4th
Adverity5th
Improvado–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Funnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supermetrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Windsor.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fivetran2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adverity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Improvado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing data integration platforms
5 answers
Asked ChatGPT
“Which marketing data integration platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing data integration platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing data integration platform in New Zealand for campaign reporting?”
Searched Google, AI Overview
“marketing analytics platform”
Searched Google, AI Overview
“marketing data platforms nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adverity or Supermetrics more popular in search?
This chart shows how often people search Google for Adverity and Supermetrics by name. Each line represents a brand's share of searches for all six marketing data integration platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Supermetrics, Adverity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Funnel | Fivetran | Windsor.ai | Supermetrics | Adverity | Improvado |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 18.7% | 1.2% | 4.3% | 0.78% | 0.39% |
| Nov 2025 | 76.1% | 15% | 1.4% | 6.6% | 0.47% | 0.47% |
| Dec 2025 | 82.7% | 10.7% | 1% | 4.6% | 0.51% | 0.51% |
| Jan 2026 | 80.6% | 10.4% | 1% | 7% | 0.5% | 0.5% |
| Feb 2026 | 84.3% | 11.1% | 0.7% | 3.1% | 0.35% | 0.35% |
| Mar 2026 | 77.6% | 12.5% | 4.5% | 4.5% | 0.64% | 0.32% |
| Apr 2026 | 76.5% | 12.7% | 5.6% | 4.4% | 0.4% | 0.4% |
| May 2026 | 74.7% | 12.5% | 5.4% | 6.6% | 0.39% | 0.39% |
| Jun 2026 | 70.8% | 14.4% | 6.3% | 7.7% | 0.37% | 0.37% |
| Jul 2026 | 69.2% | 13.7% | 7.3% | 9% | 0.43% | 0.43% |
| Aug 2026 | 71.9% | 12% | 7.9% | 7.9% | 0.37% | 0% |
| Sep 2026 | 77.1% | 10.2% | 6.7% | 5.4% | 0.32% | 0.32% |
How has the Adverity and Supermetrics comparison changed over the last 12 months?
3 findings
- Supermetrics was ahead of Adverity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adverity’s share of searches among marketing data integration platforms in New Zealand moved from 0.78% to 0.32%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing data integration platforms in New Zealand moved from 4.3% to 5.4%, and its estimated monthly branded searches moved from 110 to 170.
How did search popularity change for New Zealand marketing data integration platforms in September 2026?
2 changes
In September 2026, Supermetrics lost share of searches among marketing data integration platforms in New Zealand, from 7.9% to 5.4%.
Estimated monthly branded searches for Adverity in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adverity’s and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adverity
1 branded search term
- adverity
Supermetrics
1 branded search term
- supermetrics
Other head-to-heads among marketing data integration platforms
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