Advanced Mortgage Solutions vs Custom Mortgages:Which is more popular by branded search in New Zealand?
In August 2026, Custom Mortgages had more branded searches than Advanced Mortgage Solutions among queenstown mortgage advisers in New Zealand. Custom Mortgages was estimated to have 480 branded searches compared to Advanced Mortgage Solutions’ 70, and held a 14.5% Share of Search versus Advanced Mortgage Solutions’ 2.1%.
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Which is more popular in search, Advanced Mortgage Solutions or Custom Mortgages?
Compare Queenstown mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Custom Mortgages, Advanced Mortgage Solutions. The figures are in the table below the chart.
View monthly share of search table
| Month | Loan Market | Custom Mortgages | Total Mortgages | The Mortgage Supply Co | Roost | Your Mortgage Team | Advanced Mortgage Solutions |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 6.4% | 21.1% | 8.6% | 7% | 3.1% | 2.8% |
| Nov 2025 | 52.4% | 6.7% | 18.1% | 8.9% | 8.6% | 3.2% | 2.2% |
| Dec 2025 | 53.2% | 7.7% | 20.9% | 7.7% | 6.4% | 1.8% | 2.3% |
| Jan 2026 | 44.6% | 19.7% | 17.2% | 7.4% | 5.5% | 2.8% | 2.8% |
| Feb 2026 | 52.7% | 9.2% | 16.4% | 9.8% | 5.1% | 4.2% | 2.7% |
| Mar 2026 | 49.7% | 15.1% | 15.1% | 10% | 5.1% | 3% | 1.9% |
| Apr 2026 | 46.8% | 20.1% | 14% | 7.6% | 4.6% | 4.9% | 2.1% |
| May 2026 | 49.8% | 13.6% | 17.2% | 9.4% | 4.5% | 3.3% | 2.1% |
| Jun 2026 | 45.2% | 18.8% | 16.1% | 10% | 5% | 2.3% | 2.6% |
| Jul 2026 | 52.2% | 11.3% | 16.2% | 9.3% | 5.8% | 2.7% | 2.4% |
| Aug 2026 | 51.5% | 14.5% | 13.3% | 10.3% | 4.8% | 3.3% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Advanced Mortgage Solutions and Custom Mortgages comparison changed over the last 12 months?
3 findings
- Custom Mortgages was ahead of Advanced Mortgage Solutions in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Advanced Mortgage Solutions’ estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 6.4% to 14.5%, and its estimated monthly branded searches moved from 210 to 480.
How did search popularity change for New Zealand queenstown mortgage advisers in August 2026?
2 changes
In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%.
Estimated monthly branded searches for Advanced Mortgage Solutions in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Advanced Mortgage Solutions’ and Custom Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advanced Mortgage Solutions
2 branded search terms
- advanced mortgage solutions
- advancedmortgagesolutions
Custom Mortgages
3 branded search terms
- custom mortgages
- custom mortgages dunedin
- custom mortgages queenstown
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.