Adgraphix vs Caxton:Which is more popular in New Zealand?
In October 2026, Adgraphix had more branded searches than Caxton among Christchurch printing companies in New Zealand. Adgraphix had about 170 branded searches, while Caxton had 150. Adgraphix made up 9.9% of all Christchurch printing company searches we track, and Caxton accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about Christchurch printing companies, Adgraphix and Caxton each appeared in two of the three answers. Caxton was mentioned before Adgraphix in every answer that named either.
Who do people search for more?
Adgraphix, about 13% more searches than Caxton
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Caxton, named ahead of Adgraphix in 2 of 2 answers
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Top Christchurch printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Adgraphix and Caxton were each mentioned in two out of three: in two of the three ChatGPT answers. Caxton was listed before Adgraphix in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Print Monday3 of 3Named in 3 of 3 ChatGPT answers
Copyland2 of 3Named in 2 of 3 ChatGPT answers- Adgraphix2 of 3Named in 2 of 3 ChatGPT answers
- Caxton2 of 3Named in 2 of 3 ChatGPT answers
Same Day Printers2 of 3Named in 2 of 3 ChatGPT answers
Spectrum Print1 of 3Named in 1 of 3 ChatGPT answers
Printers Inc1 of 3Named in 1 of 3 ChatGPT answers
Hilton Press0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch printing companies
3 answers
Asked ChatGPT
“Which printing company should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best printing company in Christchurch, New Zealand for business cards?”
Searched Google, AI Overview
“printing christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business card printing christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Adgraphix or Caxton more popular in search?
This chart shows how often people search Google for Adgraphix and Caxton by name. Each line represents a brand's share of searches for all eight Christchurch printing companies we track, month by month, from searches in New Zealand.
Share of searches by month for Adgraphix, Caxton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Copyland | Print Monday | Spectrum Print | Adgraphix | Caxton | Printers Inc | Same Day Printers | Hilton Press |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.2% | 19.4% | 10.3% | 10.3% | 10.9% | 12.7% | 6.7% | 5.5% |
| Dec 2025 | 36.2% | 15.2% | 10.1% | 8% | 10.9% | 10.1% | 6.5% | 2.9% |
| Jan 2026 | 29.7% | 23.2% | 10.1% | 10.1% | 8.7% | 6.5% | 8% | 3.6% |
| Feb 2026 | 25.9% | 19.4% | 8.5% | 19.4% | 10.9% | 8.5% | 5.5% | 2% |
| Mar 2026 | 32.6% | 16.6% | 13.5% | 10.9% | 9.3% | 8.8% | 5.7% | 2.6% |
| Apr 2026 | 29.7% | 17.6% | 14.2% | 9.5% | 12.2% | 9.5% | 4.7% | 2.7% |
| May 2026 | 30.3% | 15.8% | 12.7% | 8.5% | 16.4% | 6.7% | 6.7% | 3% |
| Jun 2026 | 30.8% | 18.9% | 12.4% | 8.3% | 13% | 8.3% | 5.3% | 3% |
| Jul 2026 | 29.7% | 17.9% | 11.7% | 9.7% | 15.2% | 6.2% | 6.2% | 3.4% |
| Aug 2026 | 29.9% | 22.4% | 12.1% | 9.8% | 8.6% | 8% | 6.3% | 2.9% |
| Sep 2026 | 26.5% | 25.4% | 11.1% | 9% | 9.5% | 7.4% | 7.4% | 3.7% |
| Oct 2026 | 26.9% | 22.8% | 12.3% | 9.9% | 8.8% | 8.2% | 8.2% | 2.9% |
How has branded search for Adgraphix and Caxton changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending October 2026: Adgraphix took it in January 2026, Caxton took it in April 2026, Adgraphix took it in August 2026, Caxton took it in September 2026, Adgraphix took it in October 2026.
- Across the 12 months ending October 2026, Adgraphix’s share of searches among Christchurch printing companies in New Zealand moved from 10.3% to 9.9%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending October 2026, Caxton’s share of searches among Christchurch printing companies in New Zealand moved from 10.9% to 8.8%, and its estimated monthly branded searches moved from 180 to 150.
How did search popularity change for New Zealand Christchurch printing companies in October 2026?
2 changes
In October 2026, Adgraphix overtook Caxton to rank 4th among Christchurch printing companies in New Zealand, with 9.9% of the searches.
In October 2026, Caxton lost share of searches among Christchurch printing companies in New Zealand, from 9.5% to 8.8%.
How are Adgraphix’s and Caxton’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adgraphix’s and Caxton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Christchurch printing companies
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