Accenture vs Boston Consulting Group:Which is more popular by branded search in New Zealand?
In August 2026, Accenture had more branded searches than Boston Consulting Group among management consultancies in New Zealand. Accenture was estimated to have 3.1K branded searches compared to Boston Consulting Group’s 1.6K, and held a 45.1% Share of Search versus Boston Consulting Group’s 23.9%.
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Which is more popular in search, Accenture or Boston Consulting Group?
Compare the strategy and management consultancies advising New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Accenture, Boston Consulting Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Accenture | Boston Consulting Group | McKinsey & Company | Bain & Company | Sapere |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 23.6% | 18.6% | 9.5% | 1.6% |
| Nov 2025 | 46.6% | 24.8% | 17.7% | 9.3% | 1.6% |
| Dec 2025 | 43.3% | 24.4% | 19.6% | 11% | 1.7% |
| Jan 2026 | 40.2% | 25.6% | 20.3% | 12% | 2% |
| Feb 2026 | 41.3% | 25.9% | 17.6% | 12.9% | 2.2% |
| Mar 2026 | 42.5% | 22.8% | 23.5% | 9% | 2.2% |
| Apr 2026 | 43.8% | 26.5% | 17.6% | 9.5% | 2.7% |
| May 2026 | 37.9% | 29.6% | 20.7% | 9.4% | 2.3% |
| Jun 2026 | 43.6% | 24.5% | 19.5% | 9.6% | 2.8% |
| Jul 2026 | 51.1% | 20.3% | 17% | 9.2% | 2.5% |
| Aug 2026 | 45.1% | 23.9% | 20.2% | 8.4% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the Accenture and Boston Consulting Group comparison changed over the last 12 months?
3 findings
- Accenture was ahead of Boston Consulting Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Accenture’s estimated Share of Search among management consultancies in New Zealand moved from 46.8% to 45.1%, and its estimated monthly branded searches moved from 3.6K to 3.1K.
- Across the 11 months ending August 2026, Boston Consulting Group’s estimated Share of Search among management consultancies in New Zealand moved from 23.6% to 23.9%, and its estimated monthly branded searches moved from 1.8K to 1.6K.
How did search popularity change for New Zealand management consultancies in August 2026?
2 changes
In August 2026, Boston Consulting Group gained estimated Share of Search among management consultancies in New Zealand, from 20.3% to 23.9%.
In August 2026, Accenture lost estimated Share of Search among management consultancies in New Zealand, from 51.1% to 45.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Accenture’s and Boston Consulting Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Accenture
8 branded search terms
- accenture
- accenture acn
- accenture com
- accenture consultancy
- accenture near me
- accenture new zealand
- accenture nz
- accenture strategy
Boston Consulting Group
8 branded search terms
- bcg
- bcg com
- bcg consulting
- bcg consulting group
- boston consulting group near me
- boston consulting group nz
- boston consulting group strategy
- matrix bcg
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.