Brandwave

Abodo vs Pink Batts:Which is more popular in New Zealand?

In October 2026, Pink Batts had more branded searches than Abodo among building product brands in New Zealand. Pink Batts had about 1,900 branded searches, while Abodo had 1,270. Pink Batts made up 6% of all building product brand searches we track, and Abodo accounted for 4%. When we asked ChatGPT and Google AI Overviews about building product brands, Pink Batts appeared in three of the five answers and Abodo in one. Pink Batts was mentioned before Abodo in every answer.

Among building product brands in New Zealand in October 2026

Who do people search for more?

Pink Batts, about 50% more searches than Abodo

Pink Batts 1.9K searchesAbodo 1.3K searches

Who does AI mention more?

Pink Batts, mentioned in 3 of 5 answers, Abodo in 1

Pink Batts in 3 of 5Abodo in 1 of 5

Who does AI recommend more?

Pink Batts, named ahead of Abodo in every answer

Pink Batts first in 3Abodo never first

Follow Abodo vs Pink Batts and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top building product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pink Batts was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Abodo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pink Batts was listed before Abodo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. James Hardie1st
  2. Colorsteel2nd
  3. GIB3rd
  4. Pink Batts4th
  5. Vantage5th
  6. Resene Construction Systems6th
  7. Laminex7th
  8. Abodo8th
  9. Carter Holt Harvey9th
  10. Nelson Pine10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GIB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • James Hardie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colorsteel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pink Batts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resene Construction Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steel & Tube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laminex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abodo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carter Holt Harvey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about building product brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Abodo or Pink Batts more popular in search?

This chart shows how often people search Google for Abodo and Pink Batts by name. Each line represents a brand's share of searches for all 11 building product brands we track, month by month, from searches in New Zealand.

Abodo and Pink Batts among building product brands in New Zealand, by month

Share of searches by month for Pink Batts, Abodo. The figures are in the table below the chart.

View monthly share of searches table
MonthSteel & TubeJames HardieGIBColorsteelLaminexPink BattsAbodoCarter Holt HarveyResene Construction SystemsNelson PineVantage
Nov 202532.3%15.8%9.6%14.2%8.8%5.8%4.3%3.6%2.7%1.5%1.5%
Dec 202534.3%13.7%11.3%14.1%7.5%5.1%4.5%3.9%2.3%1.6%1.5%
Jan 202630.1%14.5%12%16%7.8%5.5%4.3%4%2.5%1.7%1.7%
Feb 202628.6%15.9%10.8%16.6%9.2%5.2%4.4%3.8%2.3%1.6%1.6%
Mar 202628.8%16.1%9.7%15.7%9.1%6.4%4.9%4%2.4%1.6%1.3%
Apr 202627.6%15.3%12.7%14.7%8.9%7.5%4%3.6%2.8%1.5%1.4%
May 202629.9%14.7%11.7%13.7%9.6%6.7%4.3%4.2%2.5%1.4%1.3%
Jun 202629.7%14.8%12.2%13.5%9.6%6.7%4.1%4.3%2.5%1.4%1.3%
Jul 202630.8%14.7%12.1%12.7%9.8%7%4.3%3.4%2.6%1.4%1.2%
Aug 202634.1%15.8%10.7%11.5%9%6.3%3.9%3.9%2.3%1.3%1.3%
Sep 202631.7%15.3%12.1%12.7%10%5.6%4%3.4%2.6%1.4%1.2%
Oct 202627.7%15.7%14.9%13.8%9.1%6%4%3.6%2.3%1.5%1.5%

How has branded search for Abodo and Pink Batts changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand building product brands in October 2026?

1 change

  1. Estimated monthly branded searches for Abodo in New Zealand fell 11.2% over 12 measured months, from 1.4K to 1.3K in October 2026.

How are Abodo’s and Pink Batts’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Abodo’s and Pink Batts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Abodo

5 branded search terms

  • abodo cladding
  • abodo timber
  • abodo timber cladding
  • abodo vertical cladding
  • abodo vulcan cladding

Pink Batts

1 branded search term

  • pink batts

How the Brand Demand Index is measured

Other head-to-heads among building product brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free