Brandwave

Abode HomeCare vs Care On Call:Which is more popular?

In September 2026, Care On Call had more branded searches than Abode HomeCare among home care providers in New Zealand. Care On Call had about 1,000 branded searches, while Abode HomeCare had 320. Care On Call made up 4.2% of all home care provider searches we track, and Abode HomeCare accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about home care providers, Care On Call appeared in four of the five answers and Abode HomeCare in two. Abode HomeCare and Care On Call were each mentioned first in two of the four answers.

Among home care providers in New Zealand in September 2026

Who do people search for more?

Care On Call, about 3 searches for every 1 for Abode HomeCare

Care On Call 1K searchesAbode HomeCare 320 searches

Who does AI mention more?

Care On Call, mentioned in 4 of 5 answers, Abode HomeCare in 2

Care On Call in 4 of 5Abode HomeCare in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Abode HomeCare first in 2Care On Call first in 2

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Top home care providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Care On Call was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Abode HomeCare was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Abode HomeCare and Care On Call were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Access Community Health1st
  2. HealthCare NZ2nd
  3. Dovida3rd
  4. Healthvision4th
  5. Abode HomeCare5th
  6. Care On Call6th
  7. Geneva Healthcare7th
  8. Visionwest–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Access Community Health5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Care On Call4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HealthCare NZ3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Healthvision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abode HomeCare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dovida2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Geneva Healthcare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Visionwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home care providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Abode HomeCare or Care On Call more popular in search?

This chart shows how often people search Google for Abode HomeCare and Care On Call by name. Each line represents a brand's share of searches for all eight home care providers we track, month by month, from searches in New Zealand.

Abode HomeCare and Care On Call among home care providers in New Zealand, by month

Share of searches by month for Care On Call, Abode HomeCare. The figures are in the table below the chart.

View monthly share of searches table
MonthHealthvisionAccess Community HealthHealthCare NZVisionwestGeneva HealthcareCare On CallAbode HomeCareDovida
Oct 202538.8%17.2%14.1%11.4%11.4%5.1%0.82%1.3%
Nov 202534.6%18.8%15.4%12.4%12.4%4.3%1.1%1.1%
Dec 202540.3%17.9%14.7%11.8%9.8%4.1%0.57%0.86%
Jan 202633.8%22.6%15%12.1%10%4.2%1.3%0.88%
Feb 202637.7%20.5%13.7%11%11%3.8%1.2%0.99%
Mar 202639.9%17.8%14.5%11.9%9.6%4.3%1.1%1.1%
Apr 202637.9%20.7%13.8%11.1%11.1%3.8%0.8%0.8%
May 202635.7%19.5%15.9%13%10.5%3.6%0.76%1.2%
Jun 202636.1%19.7%16%10.6%10.6%4.7%1.2%1.2%
Jul 202633.9%22.6%15.1%12.1%10.1%4.2%0.88%1.1%
Aug 202635.4%19.3%15.8%12.9%10.4%4.7%0.61%0.93%
Sep 202633.7%22.5%15%12.1%10%4.2%1.3%1.3%

How has the Abode HomeCare and Care On Call comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home care providers in September 2026?

2 changes

  1. In September 2026, Abode HomeCare overtook Dovida to rank 7th among home care providers in New Zealand, with 1.3% of the searches.

  2. Estimated monthly branded searches for Care On Call in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Abode HomeCare’s and Care On Call’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Abode HomeCare

1 branded search term

  • abode homecare

Care On Call

1 branded search term

  • care on call

How the Brand Demand Index is measured

Other head-to-heads among home care providers

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