AB Tasty vs VWO:Which is more popular by branded search in New Zealand?
In August 2026, AB Tasty and VWO were level on Share of Search among A/B testing tools in New Zealand, with an estimated 20 branded searches each, at 2.8% estimated Share of Search each.
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Which is more popular in search, AB Tasty or VWO?
Compare the A/B testing and experimentation tools New Zealand marketers optimise sites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AB Tasty, VWO. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | Statsig | AB Tasty | VWO | Convert Experiences |
|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 14.3% | 3.9% | 1.3% | 1.3% |
| Nov 2025 | 83.3% | 10% | 3.3% | 1.7% | 1.7% |
| Dec 2025 | 82% | 14% | 2% | 2% | 0% |
| Jan 2026 | 77.8% | 11.1% | 6.3% | 3.2% | 1.6% |
| Feb 2026 | 76.6% | 14.1% | 3.1% | 4.7% | 1.6% |
| Mar 2026 | 80.5% | 15.6% | 2.6% | 1.3% | 0% |
| Apr 2026 | 75.4% | 13.8% | 6.2% | 3.1% | 1.5% |
| May 2026 | 81.6% | 11.8% | 3.9% | 2.6% | 0% |
| Jun 2026 | 84% | 10.7% | 1.3% | 2.7% | 1.3% |
| Jul 2026 | 81.3% | 9.4% | 4.7% | 3.1% | 1.6% |
| Aug 2026 | 86.1% | 6.9% | 2.8% | 2.8% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the AB Tasty and VWO comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: VWO took it in February 2026, AB Tasty took it in March 2026, VWO took it in June 2026, AB Tasty took it in July 2026.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing tools in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, VWO’s estimated Share of Search among A/B testing tools in New Zealand moved from 1.3% to 2.8%, and its estimated monthly branded searches moved from 10 to 20.
How did search popularity change for New Zealand A/B testing tools in August 2026?
2 changes
In August 2026, AB Tasty lost estimated Share of Search among A/B testing tools in New Zealand, from 4.7% to 2.8%.
Estimated monthly branded searches for VWO in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AB Tasty’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.