8 Paws vs Dogit:Which is more popular?
In September 2026, Dogit had more branded searches than 8 Paws among pet accessory brands in New Zealand. Dogit had about 20 branded searches, while 8 Paws had 10. Dogit made up 0.68% of all pet accessory brand searches we track, and 8 Paws accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, 8 Paws appeared in two of the five answers and Dogit in none.
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Top pet accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 8 Paws was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dogit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet accessory brands
5 answers
Asked ChatGPT
“Which pet accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet accessory brands in New Zealand?”
Asked ChatGPT
“What's the best pet accessory brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best pet accessories”
Searched Google, AI Overview
“pet collars nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is 8 Paws or Dogit more popular in search?
This chart shows how often people search Google for 8 Paws and Dogit by name. Each line represents a brand's share of searches for all nine pet accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dogit, 8 Paws. The figures are in the table below the chart.
View monthly share of searches table
| Month | EzyDog | KONG | Rogz | Petmate | Savic | Ferplast | Puchi | Dogit | 8 Paws |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 37.7% | 6.4% | 4.4% | 3.4% | 1.3% | 1.7% | 0.67% | 0.34% |
| Nov 2025 | 42.6% | 40.1% | 5.2% | 4.5% | 3.1% | 2.1% | 1% | 0.69% | 0.69% |
| Dec 2025 | 44.3% | 37.2% | 5.8% | 4.5% | 1.9% | 2.6% | 2.9% | 0.32% | 0.32% |
| Jan 2026 | 47.3% | 34.7% | 6.7% | 4.7% | 1.7% | 2.3% | 1.7% | 0.67% | 0.33% |
| Feb 2026 | 39.4% | 38.7% | 7.1% | 8.5% | 1.8% | 2.5% | 1.4% | 0.35% | 0.35% |
| Mar 2026 | 37.1% | 40.4% | 6% | 9.6% | 1.7% | 2.6% | 1.3% | 0.66% | 0.66% |
| Apr 2026 | 38.2% | 39.7% | 5.7% | 9.5% | 1.6% | 3.2% | 1.3% | 0.63% | 0.32% |
| May 2026 | 37% | 39.2% | 4.7% | 11% | 2.2% | 3.1% | 1.6% | 0.63% | 0.63% |
| Jun 2026 | 38.2% | 44.1% | 5.6% | 5.9% | 2.4% | 1.4% | 1.4% | 0.69% | 0.35% |
| Jul 2026 | 40% | 43% | 5.5% | 5.2% | 2.1% | 2.1% | 1.5% | 0.3% | 0.3% |
| Aug 2026 | 37.8% | 38.6% | 5% | 12.4% | 2.4% | 1.2% | 2.1% | 0.29% | 0.29% |
| Sep 2026 | 42.5% | 42.5% | 5.8% | 2.7% | 2.7% | 1.7% | 1% | 0.68% | 0.34% |
How has the 8 Paws and Dogit comparison changed over the last 12 months?
3 findings
- Dogit was ahead of 8 Paws in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 8 Paws’ share of searches among pet accessory brands in New Zealand held steady at 0.34%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Dogit’s share of searches among pet accessory brands in New Zealand moved from 0.67% to 0.68%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand pet accessory brands in September 2026?
2 changes
In September 2026, Dogit rose from 9th to 8th among pet accessory brands in New Zealand.
In September 2026, 8 Paws fell from 8th to 9th among pet accessory brands in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 8 Paws’ and Dogit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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