PAK’nSAVE vs Woolworths:Which is more popular?
In September 2026, Woolworths had more branded searches than PAK’nSAVE among supermarkets in New Zealand. Woolworths had about 653,000 branded searches, while PAK’nSAVE had 503,000. Woolworths made up 40.1% of all supermarket searches we track, and PAK’nSAVE accounted for 30.9%. When we asked ChatGPT and Google AI Overviews about supermarkets, both PAK’nSAVE and Woolworths appeared in all five answers. PAK’nSAVE was mentioned before Woolworths in every answer.
Who do people search for more?
Woolworths, about 30% more searches than PAK’nSAVE
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
PAK’nSAVE, named ahead of Woolworths in every answer
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Top supermarkets in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both PAK’nSAVE and Woolworths showed up in all five answers. PAK’nSAVE was listed before Woolworths in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Woolworths5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PAK’nSAVE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New World5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Four Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FreshChoice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Costco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Night 'n Day0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SuperValue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about supermarkets
5 answers
Asked ChatGPT
“Which supermarket should I shop at in New Zealand?”
Asked ChatGPT
“What are the best supermarkets in New Zealand?”
Asked ChatGPT
“What's the best supermarket in New Zealand for weekly groceries?”
Searched Google, AI Overview
“supermarkets nz”
Searched Google, AI Overview
“grocery stores nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is PAK’nSAVE or Woolworths more popular in search?
This chart shows how often people search Google for PAK’nSAVE and Woolworths by name. Each line represents a brand's share of searches for all eight supermarkets we track, month by month, from searches in New Zealand.
Share of searches by month for Woolworths, PAK’nSAVE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woolworths | PAK’nSAVE | New World | Costco | FreshChoice | Four Square | Night 'n Day | SuperValue |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 36% | 20.2% | 3.9% | 3.3% | 1.8% | 0.82% | 0.11% |
| Nov 2025 | 36.1% | 34% | 19.1% | 4.3% | 3.1% | 2.4% | 0.89% | 0.09% |
| Dec 2025 | 34.8% | 32.8% | 22.5% | 3.6% | 3% | 2.3% | 0.87% | 0.1% |
| Jan 2026 | 35.9% | 33.9% | 19.1% | 3.6% | 3.8% | 2.4% | 1.1% | 0.1% |
| Feb 2026 | 37.4% | 30.9% | 21.2% | 3.3% | 3.5% | 2.6% | 1.1% | 0.08% |
| Mar 2026 | 34.9% | 33% | 22.7% | 3.4% | 3% | 2% | 0.89% | 0.08% |
| Apr 2026 | 35.7% | 33.7% | 19% | 4.3% | 3.8% | 2.5% | 0.95% | 0.1% |
| May 2026 | 35.8% | 32.5% | 21.5% | 4% | 3.5% | 1.6% | 0.93% | 0.1% |
| Jun 2026 | 35.8% | 35.1% | 19% | 3.6% | 3.8% | 1.7% | 0.9% | 0.09% |
| Jul 2026 | 34.1% | 33.5% | 22.2% | 4.1% | 3.6% | 1.6% | 0.78% | 0.06% |
| Aug 2026 | 36.8% | 33% | 20.9% | 3.8% | 3.4% | 1.3% | 0.71% | 0.08% |
| Sep 2026 | 40.1% | 30.9% | 18.6% | 4.2% | 3.7% | 1.6% | 0.77% | 0.08% |
How has the PAK’nSAVE and Woolworths comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Woolworths took it in November 2025.
- Across the 12 months ending September 2026, PAK’nSAVE’s share of searches among supermarkets in New Zealand moved from 36% to 30.9%, and its estimated monthly branded searches moved from 660K to 503K.
- Across the 12 months ending September 2026, Woolworths’ share of searches among supermarkets in New Zealand moved from 33.9% to 40.1%, and its estimated monthly branded searches moved from 622K to 653K.
How did search popularity change for New Zealand supermarkets in September 2026?
2 changes
In September 2026, Woolworths gained share of searches among supermarkets in New Zealand, from 36.8% to 40.1%.
In September 2026, PAK’nSAVE lost share of searches among supermarkets in New Zealand, from 33% to 30.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using PAK’nSAVE’s and Woolworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PAK’nSAVE
2 branded search terms
- pak n save
- paknsave
Woolworths
4 branded search terms
- countdown
- woolworths
- woolworths groceries
- woolworths supermarket
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