Brandwave

Sucuri vs Wordfence:Which is more popular?

In September 2026, Wordfence had more branded searches than Sucuri among WordPress security plugins in New Zealand. Wordfence had about 170 branded searches, while Sucuri had 140. Wordfence made up 42.5% of all WordPress security plugin searches we track, and Sucuri accounted for 35%. When we asked ChatGPT and Google AI Overviews about WordPress security plugins, Wordfence appeared in all five answers and Sucuri in four. Wordfence was mentioned before Sucuri in every answer.

Among WordPress security plugins in New Zealand in September 2026

Who do people search for more?

Wordfence, about 21% more searches than Sucuri

Wordfence 170 searchesSucuri 140 searches

Who does AI mention more?

Wordfence, mentioned in every answer we collected

Wordfence in 5 of 5Sucuri in 4 of 5

Who does AI recommend more?

Wordfence, named ahead of Sucuri in every answer

Wordfence first in 5Sucuri never first

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Top WordPress security plugins in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wordfence appeared in all five answers. Sucuri was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wordfence was listed before Sucuri in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wordfence1st
  2. Sucuri2nd
  3. MalCare3rd
  4. Patchstack3rd
  5. Kadence Security–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wordfence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sucuri4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patchstack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MalCare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kadence Security0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about WordPress security plugins

5 answers
  • Asked ChatGPT

    “Which WordPress security plugin should I use in New Zealand?”

    1. 1Wordfence
    2. 2Patchstack
    3. 3Sucuri
  • Asked ChatGPT

    “What are the best WordPress security plugins in New Zealand?”

    1. 1Wordfence
    2. 2Sucuri
    3. 3Patchstack
  • Asked ChatGPT

    “What's the best WordPress security plugin in New Zealand for site protection?”

    1. 1Wordfence
    2. 2Sucuri
  • Searched Google, AI Overview

    “wordpress security plugin”

    1. 1Wordfence
    2. 2Sucuri
  • Searched Google, AI Overview

    “wordpress malware scanner”

    1. 1MalCare
    2. 2Wordfence

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sucuri or Wordfence more popular in search?

This chart shows how often people search Google for Sucuri and Wordfence by name. Each line represents a brand's share of searches for all five WordPress security plugins we track, month by month, from searches in New Zealand.

Sucuri and Wordfence among WordPress security plugins in New Zealand, by month

Share of searches by month for Wordfence, Sucuri. The figures are in the table below the chart.

View monthly share of searches table
MonthWordfenceSucuriMalCareKadence SecurityPatchstack
Oct 202541%35.9%15.4%5.1%2.6%
Nov 202543.2%40.5%10.8%2.7%2.7%
Dec 202537.8%48.6%5.4%2.7%5.4%
Jan 202644.1%41.2%2.9%5.9%5.9%
Feb 202650%36.1%5.6%5.6%2.8%
Mar 202650%35.7%7.1%4.8%2.4%
Apr 202645.9%37.8%8.1%0%8.1%
May 202631.4%51%5.9%7.8%3.9%
Jun 202628.3%56.6%7.5%5.7%1.9%
Jul 202631.8%43.2%6.8%11.4%6.8%
Aug 202636.5%40.4%7.7%9.6%5.8%
Sep 202642.5%35%12.5%5%5%

How has the Sucuri and Wordfence comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Sucuri took it in December 2025, Wordfence took it in January 2026, Sucuri took it in May 2026, Wordfence took it in September 2026.
  • Across the 12 months ending September 2026, Sucuri’s share of searches among WordPress security plugins in New Zealand moved from 35.9% to 35%, and its estimated monthly branded searches held steady at 140.
  • Across the 12 months ending September 2026, Wordfence’s share of searches among WordPress security plugins in New Zealand moved from 41% to 42.5%, and its estimated monthly branded searches moved from 160 to 170.

How did search popularity change for New Zealand WordPress security plugins in September 2026?

2 changes
  1. In September 2026, Wordfence overtook Sucuri to become the leader among WordPress security plugins in New Zealand, with 42.5% of the searches.

  2. In September 2026, Sucuri lost share of searches among WordPress security plugins in New Zealand, from 40.4% to 35%.

How are branded searches counted?

39 search terms

Brandwave collects information about searches that people make online using Sucuri’s and Wordfence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sucuri

15 branded search terms

  • check site sucuri
  • site scan sucuri
  • site sucuri
  • sucuri
  • sucuri check
  • sucuri monitoring
  • sucuri pro
  • sucuri scan
  • sucuri security check
  • sucuri security plugin
  • sucuri site
  • sucuri sitecheck
  • sucuri software
  • sucuri wordpress scan
  • sucuri wp

Wordfence

24 branded search terms

  • 2fa wordfence
  • plugin wordfence
  • word fence
  • wordfence
  • wordfence 2fa
  • wordfence assistant
  • wordfence assistant plugin
  • wordfence care
  • wordfence central
  • wordfence elementor
  • wordfence features
  • wordfence firewall
  • wordfence multiple sites
  • wordfence plugin
  • wordfence pro
  • wordfence response
  • wordfence security plugin
  • wordfence waf
  • wordfence woocommerce
  • wordfence wordpress
  • wordfence wordpress plugin
  • wordfence wp
  • wordfence wp plugin
  • wordpress plugin wordfence

How the Brand Demand Index is measured

Other head-to-heads among WordPress security plugins

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