Brandwave

Canon vs Sony:Which is more popular?

In September 2026, Sony had more branded searches than Canon among wide angle lens brands in New Zealand. Sony had about 17,100 branded searches, while Canon had 4,200. Sony made up 70.1% of all wide angle lens brand searches we track, and Canon accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about wide angle lens brands, Sony appeared in all five answers and Canon in four. Sony was mentioned before Canon in every answer.

Among wide angle lens brands in New Zealand in September 2026

Who do people search for more?

Sony, about 4 searches for every 1 for Canon

Sony 17.1K searchesCanon 4.2K searches

Who does AI mention more?

Sony, mentioned in every answer we collected

Sony in 5 of 5Canon in 4 of 5

Who does AI recommend more?

Sony, named ahead of Canon in every answer

Sony first in 4Canon never first

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Top wide angle lens brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony appeared in all five answers. Canon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sony was listed before Canon in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Sigma2nd
  3. Nikon3rd
  4. Canon4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nikon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sigma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wide angle lens brands

5 answers
  • Asked ChatGPT

    “Which wide angle lens brand should I buy in New Zealand?”

    1. 1Sigma
    2. 2Sony
    3. 3Canon
    4. 4Nikon
  • Asked ChatGPT

    “What are the best wide angle lens brands in New Zealand?”

    1. 1Sony
    2. 2Canon
    3. 3Nikon
    4. 4Sigma
  • Asked ChatGPT

    “What's the best wide angle lens brand in New Zealand for landscape photography?”

    1. 1Sigma
    2. 2Sony
    3. 3Nikon
    4. 4Canon
  • Searched Google, AI Overview

    “wide angle lens”

    1. 1Sony
    2. 2Nikon
  • Searched Google, AI Overview

    “camera lens for landscapes”

    1. 1Canon
    2. 2Nikon
    3. 3Sony

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Canon or Sony more popular in search?

This chart shows how often people search Google for Canon and Sony by name. Each line represents a brand's share of searches for all four wide angle lens brands we track, month by month, from searches in New Zealand.

Canon and Sony among wide angle lens brands in New Zealand, by month

Share of searches by month for Sony, Canon. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyCanonNikonSigma
Oct 202567.4%19.9%11.6%1.2%
Nov 202572.1%17.2%9.6%1.1%
Dec 202570.5%18%10.5%0.96%
Jan 202664.7%22%12.1%1.2%
Feb 202666.9%19.8%12%1.4%
Mar 202666.3%20.8%11.7%1.2%
Apr 202668.1%18%12.9%1%
May 202667.3%20.4%11.2%1.2%
Jun 202668.7%19.2%10.8%1.2%
Jul 202668.7%19.8%10.6%0.92%
Aug 202664.6%22%12.3%1.2%
Sep 202670.1%17.2%11.8%0.86%

How has the Canon and Sony comparison changed over the last 12 months?

3 findings
  • Sony was ahead of Canon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canon’s share of searches among wide angle lens brands in New Zealand moved from 19.9% to 17.2%, and its estimated monthly branded searches moved from 4.5K to 4.2K.
  • Across the 12 months ending September 2026, Sony’s share of searches among wide angle lens brands in New Zealand moved from 67.4% to 70.1%, and its estimated monthly branded searches moved from 15.2K to 17.1K.

How did search popularity change for New Zealand wide angle lens brands in September 2026?

2 changes
  1. In September 2026, Sony gained share of searches among wide angle lens brands in New Zealand, from 64.6% to 70.1%.

  2. In September 2026, Canon lost share of searches among wide angle lens brands in New Zealand, from 22% to 17.2%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Canon’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canon

2 branded search terms

  • canon
  • canon powershot

Sony

6 branded search terms

  • sony
  • sony camara
  • sony cyber shot
  • sony wh 1000xm4
  • sony wh 1000xm5
  • sony wh 1000xm6

How the Brand Demand Index is measured

Other head-to-heads among wide angle lens brands

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