Brandwave

Whanganui recruitment agencies in New Zealand:Which brands are most popular in search?

In August 2026, AWF was the most searched among whanganui recruitment agencies in New Zealand, with an estimated 4K branded searches and 66.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. AWF66.6%
  2. Workbridge32.1%
  3. Outsourced Personnel1.3%

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Share of SearchLeaderboard

Compare Whanganui recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among whanganui recruitment agencies in New Zealand, by month

Share of Search by month for AWF, Workbridge. The figures are in the table below the chart.

View monthly share of search table
MonthAWFWorkbridgeOutsourced Personnel
Oct 202571.3%27.7%0.95%
Nov 202578.9%20.3%0.87%
Dec 202573.2%25.3%1.5%
Jan 202673.6%25.2%1.2%
Feb 202673.6%25.6%0.83%
Mar 202673.6%25.6%0.83%
Apr 202673.6%25.5%0.84%
May 202668.9%30.1%0.93%
Jun 202669%30.1%0.93%
Jul 202674.2%24.7%1.1%
Aug 202666.6%32.1%1.3%
Sep 2026———

This month’s ranking, August 2026

  1. 1.AWF

    66.6%

    held 1st · 4K estimated branded searches · -13.1% vs prior month · -7.6 points

  2. 2.Workbridge

    32.1%

    held 2nd · 1.9K estimated branded searches · +25.8% vs prior month · +7.4 points

  3. held 3rd · 80 estimated branded searches · +14.3% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among whanganui recruitment agencies in New Zealand?

In August 2026, AWF was the most searched among whanganui recruitment agencies in New Zealand, with an estimated 4K branded searches and 66.6% estimated Share of Search within this set. Workbridge is in 2nd place, 34.4 percentage points behind at 32.1% Share of Search.

New Zealand whanganui recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AWF71.3% → 66.6%78.9%Nov 202566.6%Aug 20261st
Workbridge27.7% → 32.1%32.1%Aug 202620.3%Nov 20252nd
Outsourced Personnel0.95% → 1.3%1.5%Dec 20250.83%Feb 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, AWF’s estimated Share of Search among whanganui recruitment agencies in New Zealand decreased from 71.3% to 66.6%.
  • Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among whanganui recruitment agencies in New Zealand increased from 27.7% to 32.1%.
  • Across the 11 months ending August 2026, AWF’s estimated Share of Search among whanganui recruitment agencies in New Zealand peaked at 78.9% in November 2025 and was lowest at 66.6% in August 2026.
  • Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among whanganui recruitment agencies in New Zealand peaked at 32.1% in August 2026 and was lowest at 20.3% in November 2025.
  • Across the 11 months ending August 2026, Outsourced Personnel held steady: its estimated Share of Search among whanganui recruitment agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand whanganui recruitment agencies in August 2026?

  1. In August 2026, Workbridge gained estimated Share of Search among whanganui recruitment agencies in New Zealand, from 24.7% to 32.1%.

  2. In August 2026, AWF lost estimated Share of Search among whanganui recruitment agencies in New Zealand, from 74.2% to 66.6%.

  3. Estimated monthly branded searches for Outsourced Personnel in New Zealand rose 33.3% over 11 measured months, from 60 to 80 in August 2026.

How the Brand Demand Index is measured

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