NZHL vs Vega:Which is more popular by branded search in New Zealand?
In August 2026, NZHL had more branded searches than Vega among whanganui mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to Vega’s 740, and held an 82.2% Share of Search versus Vega’s 9.5%.
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Which is more popular in search, NZHL or Vega?
Compare Whanganui mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZHL, Vega. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Vega | Mortgage Link | Home Trust Mortgages | Hometown Mortgages |
|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 9.8% | 9.7% | 0.34% | 0.11% |
| Nov 2025 | 83.2% | 8.3% | 7.9% | 0.46% | 0.12% |
| Dec 2025 | 82.1% | 8.6% | 8.7% | 0.47% | 0.16% |
| Jan 2026 | 81.7% | 8.5% | 9.1% | 0.62% | 0.12% |
| Feb 2026 | 81.6% | 8.5% | 9.2% | 0.57% | 0.11% |
| Mar 2026 | 79.9% | 10% | 9.7% | 0.34% | 0.11% |
| Apr 2026 | 79% | 10.2% | 9.9% | 0.69% | 0.14% |
| May 2026 | 79.7% | 9.5% | 10.2% | 0.49% | 0.12% |
| Jun 2026 | 78% | 11.2% | 10.6% | 0.14% | 0.14% |
| Jul 2026 | 81.4% | 9.7% | 8.1% | 0.51% | 0.25% |
| Aug 2026 | 82.2% | 9.5% | 7.7% | 0.39% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the NZHL and Vega comparison changed over the last 12 months?
3 findings
- NZHL was ahead of Vega in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 80.1% to 82.2%, and its estimated monthly branded searches moved from 7.1K to 6.4K.
- Across the 11 months ending August 2026, Vega’s estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 9.8% to 9.5%, and its estimated monthly branded searches moved from 870 to 740.
How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?
2 changes
In August 2026, NZHL gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 81.4% to 82.2%.
Estimated monthly branded searches for Vega in New Zealand fell 14.9% over 11 measured months, from 870 to 740 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using NZHL’s and Vega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZHL
47 branded search terms
- new zealand home loans
- new zealand home loans blenheim
- new zealand home loans near me
- new zealand home loans whakatane
- nz home loans
- nz home loans blenheim
- nz home loans christchurch
- nz home loans gisborne
- nz home loans hamilton
- nz home loans hawkes bay
- nz home loans nelson
- nz home loans papamoa
- nz home loans pukekohe
- nz home loans rotorua
- nz home loans takapuna
- nz home loans tauranga
- nz home loans wellington
- nz home loans whakatane
- nz home loans whangarei
- nzhl
- nzhl blenheim
- nzhl cambridge
- nzhl canterbury metro
- nzhl christchurch
- nzhl co nz
- nzhl gisborne
- nzhl hamilton
- nzhl hawkes bay
- nzhl home loans
- nzhl karaka
- nzhl kiwibank
- nzhl mortgage
- nzhl nelson
- nzhl nz
- nzhl ormiston
- nzhl papamoa
- nzhl papanui
- nzhl pukekohe
- nzhl rotorua
- nzhl takapuna
- nzhl tauranga
- nzhl te awamutu
- nzhl wellington
- nzhl whakatane
- nzhl whangarei
- nzhl whitmore
- nzhl.co.nz
Vega
6 branded search terms
- vega lend
- vega mortgage
- vega mortgages
- vega new zealand
- vega nz
- vegalend
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