Mortgage Link vs Vega:Which is more popular by branded search in New Zealand?
In August 2026, Vega had more branded searches than Mortgage Link among whanganui mortgage advisers in New Zealand. Vega was estimated to have 740 branded searches compared to Mortgage Link’s 600, and held a 9.5% Share of Search versus Mortgage Link’s 7.7%.
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Which is more popular in search, Mortgage Link or Vega?
Compare Whanganui mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vega, Mortgage Link. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Vega | Mortgage Link | Home Trust Mortgages | Hometown Mortgages |
|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 9.8% | 9.7% | 0.34% | 0.11% |
| Nov 2025 | 83.2% | 8.3% | 7.9% | 0.46% | 0.12% |
| Dec 2025 | 82.1% | 8.6% | 8.7% | 0.47% | 0.16% |
| Jan 2026 | 81.7% | 8.5% | 9.1% | 0.62% | 0.12% |
| Feb 2026 | 81.6% | 8.5% | 9.2% | 0.57% | 0.11% |
| Mar 2026 | 79.9% | 10% | 9.7% | 0.34% | 0.11% |
| Apr 2026 | 79% | 10.2% | 9.9% | 0.69% | 0.14% |
| May 2026 | 79.7% | 9.5% | 10.2% | 0.49% | 0.12% |
| Jun 2026 | 78% | 11.2% | 10.6% | 0.14% | 0.14% |
| Jul 2026 | 81.4% | 9.7% | 8.1% | 0.51% | 0.25% |
| Aug 2026 | 82.2% | 9.5% | 7.7% | 0.39% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the Mortgage Link and Vega comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Mortgage Link took it in December 2025, Vega took it in March 2026, Mortgage Link took it in May 2026, Vega took it in June 2026.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 9.7% to 7.7%, and its estimated monthly branded searches moved from 860 to 600.
- Across the 11 months ending August 2026, Vega’s estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 9.8% to 9.5%, and its estimated monthly branded searches moved from 870 to 740.
How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?
2 changes
Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.
Estimated monthly branded searches for Vega in New Zealand fell 14.9% over 11 measured months, from 870 to 740 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mortgage Link’s and Vega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mortgage Link
10 branded search terms
- mortgage link
- mortgage link dunedin
- mortgage link feilding
- mortgage link kapiti
- mortgage link manawatu
- mortgage link nz
- mortgage link otago
- mortgage link palmerston north
- mortgage link taupo
- mortgagelink
Vega
6 branded search terms
- vega lend
- vega mortgage
- vega mortgages
- vega new zealand
- vega nz
- vegalend
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.