OneStaff vs Talent ID:Which is more popular by branded search in New Zealand?
In August 2026, OneStaff had more branded searches than Talent ID among whakatane recruitment agencies in New Zealand. OneStaff was estimated to have 10.1K branded searches compared to Talent ID’s 120, and held a 96% Share of Search versus Talent ID’s 1.1%.
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Which is more popular in search, OneStaff or Talent ID?
Compare Whakatane recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, Talent ID. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Personnel Resources | Talent ID | Adcam Recruitment |
|---|---|---|---|---|
| Oct 2025 | 96.1% | 2.6% | 1.2% | 0.08% |
| Nov 2025 | 95.9% | 3.1% | 0.9% | 0.08% |
| Dec 2025 | 96.3% | 2.4% | 1.2% | 0.11% |
| Jan 2026 | 95.9% | 2.7% | 1.1% | 0.25% |
| Feb 2026 | 96.6% | 2% | 1.3% | 0.08% |
| Mar 2026 | 95.7% | 2.5% | 1.7% | 0.08% |
| Apr 2026 | 96% | 2.7% | 1.3% | 0% |
| May 2026 | 96.2% | 2.5% | 1.1% | 0.16% |
| Jun 2026 | 95.6% | 3% | 1.3% | 0.16% |
| Jul 2026 | 96.6% | 2.6% | 0.66% | 0.09% |
| Aug 2026 | 96% | 2.6% | 1.1% | 0.29% |
| Sep 2026 | — | — | — | — |
How has the OneStaff and Talent ID comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of Talent ID in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among whakatane recruitment agencies in New Zealand moved from 96.1% to 96%, and its estimated monthly branded searches moved from 11.9K to 10.1K.
- Across the 11 months ending August 2026, Talent ID’s estimated Share of Search among whakatane recruitment agencies in New Zealand moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 150 to 120.
How did search popularity change for New Zealand whakatane recruitment agencies in August 2026?
2 changes
In August 2026, OneStaff lost estimated Share of Search among whakatane recruitment agencies in New Zealand, from 96.6% to 96%.
Estimated monthly branded searches for Talent ID in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OneStaff’s and Talent ID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OneStaff
29 branded search terms
- one staff
- one staff agency
- one staff new plymouth
- one staff nz
- one staff queenstown
- one staff recruitment
- one staff rotorua
- OneStaff
- onestaff agency
- onestaff auckland
- onestaff christchurch
- onestaff co nz
- onestaff dunedin
- onestaff hamilton
- onestaff hastings
- onestaff hawkes bay
- onestaff invercargill
- onestaff jobs
- onestaff new plymouth
- onestaff new zealand
- onestaff nz
- onestaff palmerston north
- onestaff palmerston north jobs
- onestaff queenstown
- onestaff recruitment
- onestaff rotorua
- onestaff tauranga
- onestaff wellington
- onestaff.co.nz
Talent ID
5 branded search terms
- talent id
- talent id jobs
- talent id recruitment
- talent id rotorua
- talentid
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