Brandwave

Wellington region hair salons in New Zealand:Which brands are most popular in search?

In August 2026, Mane Salon was the most searched among wellington region hair salons in New Zealand, with an estimated 1.1K branded searches and 58.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Mane Salon58.9%
  2. Buoy Salon & Spa40%
  3. Reds Hairdressing1.1%

Follow wellington region hair salons and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare Wellington region hair salons in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wellington region hair salons in New Zealand, by month

Share of Search by month for Mane Salon, Buoy Salon & Spa. The figures are in the table below the chart.

View monthly share of search table
MonthMane SalonBuoy Salon & SpaReds Hairdressing
Oct 202560.7%37.7%1.6%
Nov 202552.8%45.7%1.5%
Dec 202554.9%44.1%0.98%
Jan 202653%45.5%1.5%
Feb 202655.8%43.3%0.96%
Mar 202660.9%38.2%0.86%
Apr 202659.4%39.6%1.1%
May 202654%44.5%1.5%
Jun 202654%45%0.99%
Jul 202658.7%39.7%1.6%
Aug 202658.9%40%1.1%
Sep 2026———

This month’s ranking, August 2026

  1. 1.Mane Salon

    58.9%

    held 1st · 1.1K estimated branded searches · +0.93% vs prior month · +0.2 points

  2. held 2nd · 740 estimated branded searches · +1.4% vs prior month · +0.3 points

  3. held 3rd · 20 estimated branded searches · -33.3% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among wellington region hair salons in New Zealand?

In August 2026, Mane Salon was the most searched among wellington region hair salons in New Zealand, with an estimated 1.1K branded searches and 58.9% estimated Share of Search within this set. Buoy Salon & Spa is in 2nd place, 18.9 percentage points behind at 40% Share of Search.

New Zealand wellington region hair salons, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mane Salon60.7% → 58.9%60.9%Mar 202652.8%Nov 20251st
Buoy Salon & Spa37.7% → 40%45.7%Nov 202537.7%Oct 20252nd
Reds Hairdressing1.6% → 1.1%1.6%Jul 20260.86%Mar 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Mane Salon’s estimated Share of Search among wellington region hair salons in New Zealand decreased from 60.7% to 58.9%.
  • Across the 11 months ending August 2026, Buoy Salon & Spa’s estimated Share of Search among wellington region hair salons in New Zealand increased from 37.7% to 40%.
  • Across the 11 months ending August 2026, Mane Salon’s estimated Share of Search among wellington region hair salons in New Zealand peaked at 60.9% in March 2026 and was lowest at 52.8% in November 2025.
  • Across the 11 months ending August 2026, Buoy Salon & Spa’s estimated Share of Search among wellington region hair salons in New Zealand peaked at 45.7% in November 2025 and was lowest at 37.7% in October 2025.
  • Across the 11 months ending August 2026, Reds Hairdressing held steady: its estimated Share of Search among wellington region hair salons in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand wellington region hair salons in August 2026?

  1. In August 2026, Reds Hairdressing lost estimated Share of Search among wellington region hair salons in New Zealand, from 1.6% to 1.1%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.