Brandwave

ON24 vs Zoom Webinars:Which is more popular in New Zealand?

In October 2026, Zoom Webinars had more branded searches than ON24 among webinar platforms in New Zealand. Zoom Webinars had about 110 branded searches, while ON24 had 20. Zoom Webinars made up 18.6% of all webinar platform searches we track, and ON24 accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about webinar platforms, Zoom Webinars appeared in all five answers and ON24 in none.

Among webinar platforms in New Zealand in October 2026

Who do people search for more?

Zoom Webinars, about 6 searches for every 1 for ON24

Zoom Webinars 110 searchesON24 20 searches

Who does AI mention more?

Zoom Webinars, mentioned in every answer we collected

Zoom Webinars in 5 of 5ON24 in 0 of 5

Who does AI recommend more?

Zoom Webinars, the only one of the two named

Zoom Webinars first in 3ON24 never named

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Top webinar platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoom Webinars appeared in all five answers. ON24 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoom Webinars1st
  2. Livestorm2nd
  3. GoTo Webinar3rd
  4. StreamYard4th
  5. ON24–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoom Webinars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GoTo Webinar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Livestorm2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • StreamYard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ON240 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about webinar platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ON24 or Zoom Webinars more popular in search?

This chart shows how often people search Google for ON24 and Zoom Webinars by name. Each line represents a brand's share of searches for all five webinar platforms we track, month by month, from searches in New Zealand.

ON24 and Zoom Webinars among webinar platforms in New Zealand, by month

Share of searches by month for Zoom Webinars, ON24. The figures are in the table below the chart.

View monthly share of searches table
MonthStreamYardZoom WebinarsGoTo WebinarLivestormON24
Nov 202574.6%10.4%6%4.5%4.5%
Dec 202580.3%4.9%6.6%6.6%1.6%
Jan 202677.8%7.9%6.3%6.3%1.6%
Feb 202663.5%13.5%13.5%7.7%1.9%
Mar 202668.5%15.1%6.8%5.5%4.1%
Apr 202666.4%8.2%3.6%20%1.8%
May 202676.3%11.3%5%5%2.5%
Jun 202669.8%16.3%4.7%7%2.3%
Jul 202676.1%10.2%5.7%5.7%2.3%
Aug 202666.7%15%8.3%6.7%3.3%
Sep 202663.5%17.5%7.9%6.3%4.8%
Oct 202666.1%18.6%8.5%3.4%3.4%

How has branded search for ON24 and Zoom Webinars changed in New Zealand over the last 12 months?

3 findings
  • Zoom Webinars was ahead of ON24 in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, ON24’s share of searches among webinar platforms in New Zealand moved from 4.5% to 3.4%, and its estimated monthly branded searches moved from 30 to 20.
  • Across the 12 months ending October 2026, Zoom Webinars’ share of searches among webinar platforms in New Zealand moved from 10.4% to 18.6%, and its estimated monthly branded searches moved from 70 to 110.

How did search popularity change for New Zealand webinar platforms in October 2026?

2 changes

  1. In October 2026, Zoom Webinars gained share of searches among webinar platforms in New Zealand, from 17.5% to 18.6%.

  2. In October 2026, ON24 lost share of searches among webinar platforms in New Zealand, from 4.8% to 3.4%.

How are ON24’s and Zoom Webinars’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ON24’s and Zoom Webinars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ON24

2 branded search terms

  • on24
  • on24 webinar

Zoom Webinars

1 branded search term

  • zoom webinar

How the Brand Demand Index is measured

Other head-to-heads among webinar platforms

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