Brandwave

How popular isZoom Webinars?

In October 2026, people searched for Zoom Webinars by name about 110 times in New Zealand, a 57.1% increase from the previous year. These searches made up 18.6% of all New Zealand webinar platform searches, placing Zoom Webinars second out of five platforms. When we asked both ChatGPT and Google AI Overviews about webinar platforms, Zoom Webinars appeared in all answers and was the most recommended of the five.

Search and AI answers in October 2026

Zoom Webinars is the second most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. StreamYardShare of searches 66.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. Zoom WebinarsShare of searches 18.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. GoTo WebinarShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. LivestormShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. ON24Share of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top webinar platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoom Webinars appeared in all five answers. Zoom Webinars is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoom Webinars1st
  2. Livestorm2nd
  3. GoTo Webinar3rd
  4. StreamYard4th
  5. ON24–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoom Webinars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GoTo Webinar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Livestorm2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • StreamYard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ON240 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about webinar platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Zoom Webinars compared with other New Zealand webinar platforms?

Zoom Webinars against webinar platforms in New Zealand, by month

Share of searches by month for StreamYard, Zoom Webinars, GoTo Webinar, Livestorm, ON24. The figures are in the table below the chart.

View monthly share of searches table
MonthStreamYardZoom WebinarsGoTo WebinarLivestormON24
Nov 202574.6%10.4%6%4.5%4.5%
Dec 202580.3%4.9%6.6%6.6%1.6%
Jan 202677.8%7.9%6.3%6.3%1.6%
Feb 202663.5%13.5%13.5%7.7%1.9%
Mar 202668.5%15.1%6.8%5.5%4.1%
Apr 202666.4%8.2%3.6%20%1.8%
May 202676.3%11.3%5%5%2.5%
Jun 202669.8%16.3%4.7%7%2.3%
Jul 202676.1%10.2%5.7%5.7%2.3%
Aug 202666.7%15%8.3%6.7%3.3%
Sep 202663.5%17.5%7.9%6.3%4.8%
Oct 202666.1%18.6%8.5%3.4%3.4%

  1. 1.StreamYard

    66.1%

    Held 1st. 390 estimated branded searches, -2.5% vs prior month. Share +2.6 points.

  2. 2.Zoom Webinars

    18.6%

    Held 2nd. 110 estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.GoTo Webinar

    8.5%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Livestorm

    3.4%

    Held 4th. 20 estimated branded searches, -50% vs prior month. Share -3 points.

  5. 5.ON24

    3.4%

    Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share -1.4 points.

Compare popularity between Zoom Webinars and its closest rivals

Every comparison with Zoom Webinars

4 comparisons

How has branded search demand for Zoom Webinars changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Zoom Webinars in New Zealand rose from 70 to 110.
  • Across the 12 months ending October 2026, Zoom Webinars’ share of searches among webinar platforms in New Zealand increased from 10.4% to 18.6%.
  • Across the 12 months ending October 2026, Zoom Webinars’ share of searches among webinar platforms in New Zealand peaked at 18.6% in October 2026 and was lowest at 4.9% in December 2025.

How did search popularity change for New Zealand webinar platforms in October 2026?

5 changes

  1. In October 2026, StreamYard gained share of searches among webinar platforms in New Zealand, from 63.5% to 66.1%.

  2. In October 2026, Zoom Webinars gained share of searches among webinar platforms in New Zealand, from 17.5% to 18.6%.

  3. In October 2026, GoTo Webinar gained share of searches among webinar platforms in New Zealand, from 7.9% to 8.5%.

  4. In October 2026, Livestorm lost share of searches among webinar platforms in New Zealand, from 6.3% to 3.4%.

  5. In October 2026, ON24 lost share of searches among webinar platforms in New Zealand, from 4.8% to 3.4%.

How are Zoom Webinars’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zoom Webinars’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zoom webinar

How the Brand Demand Index is measured

Who owns Zoom Webinars?

Zoom Webinars is owned by Zoom Communications. Brandwave does not track any other brands owned by Zoom Communications.

Do you work for Zoom Webinars? To request corrections or removal please contact us via our support page and we will be happy to assist.

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