Brandwave

Wanaka hotels and accommodation in New Zealand:Which brands are most popular in search?

In August 2026, Oakridge Resort Wanaka was the most searched among wanaka hotels and accommodation in New Zealand, with an estimated 3.6K branded searches and 68.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Oakridge Resort Wanaka68.9%
  2. Edgewater Wanaka30.7%
  3. Wanaka Hotel0.38%

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Share of SearchLeaderboard

Compare hotels and serviced accommodation travellers can book for a stay in Wanaka, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wanaka hotels and accommodation in New Zealand, by month

Share of Search by month for Oakridge Resort Wanaka, Edgewater Wanaka. The figures are in the table below the chart.

View monthly share of search table
MonthOakridge Resort WanakaEdgewater WanakaWanaka Hotel
Oct 202564.8%34.8%0.36%
Nov 202564.8%35.1%0.14%
Dec 202568.8%30.8%0.38%
Jan 202664.5%35.2%0.24%
Feb 202664.2%35.2%0.57%
Mar 202664.4%35%0.57%
Apr 202669.3%30.3%0.47%
May 202664.4%35.4%0.22%
Jun 202659.9%39.7%0.49%
Jul 202668.3%31%0.69%
Aug 202668.9%30.7%0.38%
Sep 2026———

This month’s ranking, August 2026

  1. held 1st · 3.6K estimated branded searches · +23.4% vs prior month · +0.7 points

  2. held 2nd · 1.6K estimated branded searches · +20.9% vs prior month · -0.3 points

  3. held 3rd · 20 estimated branded searches · -33.3% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among wanaka hotels and accommodation in New Zealand?

In August 2026, Oakridge Resort Wanaka was the most searched among wanaka hotels and accommodation in New Zealand, with an estimated 3.6K branded searches and 68.9% estimated Share of Search within this set. Edgewater Wanaka is in 2nd place, 38.3 percentage points behind at 30.7% Share of Search.

New Zealand wanaka hotels and accommodation, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Oakridge Resort Wanaka64.8% → 68.9%69.3%Apr 202659.9%Jun 20261st
Edgewater Wanaka34.8% → 30.7%39.7%Jun 202630.3%Apr 20262nd
Wanaka Hotel0.36% → 0.38%0.69%Jul 20260.14%Nov 20253rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Oakridge Resort Wanaka’s estimated Share of Search among wanaka hotels and accommodation in New Zealand increased from 64.8% to 68.9%.
  • Across the 11 months ending August 2026, Edgewater Wanaka’s estimated Share of Search among wanaka hotels and accommodation in New Zealand decreased from 34.8% to 30.7%.
  • Across the 11 months ending August 2026, Oakridge Resort Wanaka’s estimated Share of Search among wanaka hotels and accommodation in New Zealand peaked at 69.3% in April 2026 and was lowest at 59.9% in June 2026.
  • Across the 11 months ending August 2026, Edgewater Wanaka’s estimated Share of Search among wanaka hotels and accommodation in New Zealand peaked at 39.7% in June 2026 and was lowest at 30.3% in April 2026.
  • Across the 11 months ending August 2026, Wanaka Hotel held steady: its estimated Share of Search among wanaka hotels and accommodation in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand wanaka hotels and accommodation in August 2026?

  1. In August 2026, Oakridge Resort Wanaka gained estimated Share of Search among wanaka hotels and accommodation in New Zealand, from 68.3% to 68.9%.

  2. Estimated monthly branded searches for Edgewater Wanaka in New Zealand fell 17.3% over 11 measured months, from 2K to 1.6K in August 2026.

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