Brandwave

Mike Pero vs NZHL:Which is more popular by branded search in New Zealand?

In August 2026, NZHL had more branded searches than Mike Pero among timaru mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to Mike Pero’s 1.4K, and held a 79% Share of Search versus Mike Pero’s 16.9%.

Share of Search among timaru mortgage advisers in New Zealand in August 2026Which is more popular in search, Mike Pero or NZHL?
Mike Pero16.9%1.4K searches
vs
NZHL79%6.4K searches

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Which is more popular in search, Mike Pero or NZHL?

Compare Timaru mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mike Pero and NZHL among timaru mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mike Pero. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMike PeroLifetimeMortgage Express
Oct 202579.2%17.1%1.1%2.6%
Nov 202578.1%18.6%0.98%2.4%
Dec 202577.1%18.6%2.2%2.1%
Jan 202678.1%16.9%2.1%2.9%
Feb 202675.9%20%1.7%2.5%
Mar 202679.3%16.3%2%2.4%
Apr 202680.3%14.8%2.4%2.5%
May 202679.7%15.7%1.9%2.7%
Jun 202678.6%16.3%1.8%3.2%
Jul 202681.8%13.7%2%2.4%
Aug 202679%16.9%2.4%1.7%
Sep 2026————

How has the Mike Pero and NZHL comparison changed over the last 12 months?

  • NZHL was ahead of Mike Pero in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among timaru mortgage advisers in New Zealand moved from 17.1% to 16.9%, and its estimated monthly branded searches moved from 1.5K to 1.4K.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among timaru mortgage advisers in New Zealand moved from 79.2% to 79%, and its estimated monthly branded searches moved from 7.1K to 6.4K.

How did search popularity change for New Zealand timaru mortgage advisers in August 2026?

  1. In August 2026, Mike Pero gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 13.7% to 16.9%.

  2. In August 2026, NZHL lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 81.8% to 79%.

How each brand is measured

Brandwave collects information about searches that people make online using Mike Pero’s and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mike Pero

10 branded search terms

  • mike pero
  • mike pero mortgage
  • mike pero mortgage broker
  • mike pero mortgages
  • mike pero mortgages nelson
  • mike pero mortgages new plymouth
  • mike pero mortgages nz
  • mike pero mortgages timaru
  • mikepero
  • mikepero.co.nz

NZHL

47 branded search terms

  • new zealand home loans
  • new zealand home loans blenheim
  • new zealand home loans near me
  • new zealand home loans whakatane
  • nz home loans
  • nz home loans blenheim
  • nz home loans christchurch
  • nz home loans gisborne
  • nz home loans hamilton
  • nz home loans hawkes bay
  • nz home loans nelson
  • nz home loans papamoa
  • nz home loans pukekohe
  • nz home loans rotorua
  • nz home loans takapuna
  • nz home loans tauranga
  • nz home loans wellington
  • nz home loans whakatane
  • nz home loans whangarei
  • nzhl
  • nzhl blenheim
  • nzhl cambridge
  • nzhl canterbury metro
  • nzhl christchurch
  • nzhl co nz
  • nzhl gisborne
  • nzhl hamilton
  • nzhl hawkes bay
  • nzhl home loans
  • nzhl karaka
  • nzhl kiwibank
  • nzhl mortgage
  • nzhl nelson
  • nzhl nz
  • nzhl ormiston
  • nzhl papamoa
  • nzhl papanui
  • nzhl pukekohe
  • nzhl rotorua
  • nzhl takapuna
  • nzhl tauranga
  • nzhl te awamutu
  • nzhl wellington
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore
  • nzhl.co.nz

How the Brand Demand Index is measured

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