Difflam vs Strepsils:Which is more popular?
In September 2026, Strepsils had more branded searches than Difflam among throat lozenge brands in New Zealand. Strepsils had about 4,170 branded searches, while Difflam had 2,480. Strepsils made up 43.7% of all throat lozenge brand searches we track, and Difflam accounted for 26%. When we asked ChatGPT and Google AI Overviews about throat lozenge brands, both Difflam and Strepsils appeared in all five answers. Difflam was mentioned before Strepsils in every answer.
Who do people search for more?
Strepsils, about 68% more searches than Difflam
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Difflam, named ahead of Strepsils in every answer
Follow Difflam vs Strepsils and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top throat lozenge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Difflam and Strepsils showed up in all five answers. Difflam was listed before Strepsils in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about throat lozenge brands
5 answers
Asked ChatGPT
“Which throat lozenge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best throat lozenge brands in New Zealand?”
Asked ChatGPT
“What's the best throat lozenge brand in New Zealand for a sore throat?”
Searched Google, AI Overview
“throat lozenges nz”
Searched Google, AI Overview
“sore throat lozenges”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Difflam or Strepsils more popular in search?
This chart shows how often people search Google for Difflam and Strepsils by name. Each line represents a brand's share of searches for all three throat lozenge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Strepsils, Difflam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Strepsils | Betadine | Difflam |
|---|---|---|---|
| Oct 2025 | 38.8% | 41.7% | 19.5% |
| Nov 2025 | 31.5% | 49.6% | 19% |
| Dec 2025 | 31.1% | 49.8% | 19.1% |
| Jan 2026 | 31.5% | 52.2% | 16.4% |
| Feb 2026 | 35.3% | 48.3% | 16.3% |
| Mar 2026 | 43.8% | 38.3% | 17.9% |
| Apr 2026 | 35.7% | 46.5% | 17.8% |
| May 2026 | 42.5% | 37.1% | 20.4% |
| Jun 2026 | 45.1% | 32% | 22.9% |
| Jul 2026 | 44.8% | 31.5% | 23.7% |
| Aug 2026 | 51.9% | 24% | 24% |
| Sep 2026 | 43.7% | 30.4% | 26% |
How has the Difflam and Strepsils comparison changed over the last 12 months?
3 findings
- Strepsils was ahead of Difflam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Difflam’s share of searches among throat lozenge brands in New Zealand moved from 19.5% to 26%, and its estimated monthly branded searches moved from 1.4K to 2.5K.
- Across the 12 months ending September 2026, Strepsils’ share of searches among throat lozenge brands in New Zealand moved from 38.8% to 43.7%, and its estimated monthly branded searches moved from 2.7K to 4.2K.
How did search popularity change for New Zealand throat lozenge brands in September 2026?
2 changes
In September 2026, Difflam gained share of searches among throat lozenge brands in New Zealand, from 24% to 26%.
In September 2026, Strepsils lost share of searches among throat lozenge brands in New Zealand, from 51.9% to 43.7%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Difflam’s and Strepsils’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among throat lozenge brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.