Refresh Renovations vs Smith & Sons:Which is more popular by branded search in New Zealand?
In August 2026, Refresh Renovations had more branded searches than Smith & Sons among tauranga renovation builders in New Zealand. Refresh Renovations was estimated to have 1.1K branded searches compared to Smith & Sons’ 510, and held a 68.5% Share of Search versus Smith & Sons’ 30.4%.
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Which is more popular in search, Refresh Renovations or Smith & Sons?
Compare Tauranga renovation builders using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Refresh Renovations, Smith & Sons. The figures are in the table below the chart.
View monthly share of search table
| Month | Refresh Renovations | Smith & Sons | Bespoke Construct |
|---|---|---|---|
| Oct 2025 | 73.9% | 24.4% | 1.7% |
| Nov 2025 | 73.4% | 25.3% | 1.3% |
| Dec 2025 | 65.5% | 32.8% | 1.7% |
| Jan 2026 | 69.8% | 29% | 1.2% |
| Feb 2026 | 66.8% | 32.1% | 1.1% |
| Mar 2026 | 67.7% | 30.8% | 1.5% |
| Apr 2026 | 69.8% | 29% | 1.2% |
| May 2026 | 72.8% | 26.2% | 1% |
| Jun 2026 | 71.5% | 27.3% | 1.2% |
| Jul 2026 | 70.8% | 28% | 1.2% |
| Aug 2026 | 68.5% | 30.4% | 1.2% |
| Sep 2026 | — | — | — |
How has the Refresh Renovations and Smith & Sons comparison changed over the last 12 months?
3 findings
- Refresh Renovations was ahead of Smith & Sons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Refresh Renovations’ estimated Share of Search among tauranga renovation builders in New Zealand moved from 73.9% to 68.5%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
- Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among tauranga renovation builders in New Zealand moved from 24.4% to 30.4%, and its estimated monthly branded searches moved from 430 to 510.
How did search popularity change for New Zealand tauranga renovation builders in August 2026?
2 changes
In August 2026, Smith & Sons gained estimated Share of Search among tauranga renovation builders in New Zealand, from 28% to 30.4%.
In August 2026, Refresh Renovations lost estimated Share of Search among tauranga renovation builders in New Zealand, from 70.8% to 68.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Refresh Renovations’ and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Refresh Renovations
14 branded search terms
- refresh renovations
- refresh renovations auckland
- refresh renovations christchurch
- refresh renovations dunedin
- refresh renovations franklin
- refresh renovations hawkes bay
- refresh renovations manawatu
- refresh renovations nelson
- refresh renovations north shore
- refresh renovations rodney
- refresh renovations tauranga
- refresh renovations waikato
- refresh renovations wellington
- refreshrenovations
Smith & Sons
10 branded search terms
- smith & sons
- smith & sons dunedin
- smith & sons tauranga
- smith and sons
- smith and sons nz
- smith and sons renovations
- smith sons renovations
- smith&sons
- smithandsons
- smithandsons.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.