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Super rugby teams in New Zealand:Which brands are most popular in search?

In August 2026, Chiefs was the most searched among super rugby teams in New Zealand, with an estimated 2.9K branded searches and 25.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Chiefs25.1%
  2. Hurricanes20.6%
  3. Blues17.5%
  4. Crusaders17.3%
  5. Moana Pasifika13.4%
  6. Highlanders6.2%

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Share of SearchLeaderboard

Compare the Super Rugby Pacific teams New Zealand fans follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among super rugby teams in New Zealand, by month

Share of Search by month for Chiefs, Hurricanes, Blues, Crusaders, Moana Pasifika, Highlanders. The figures are in the table below the chart.

View monthly share of search table
MonthChiefsHurricanesBluesCrusadersMoana PasifikaHighlanders
Oct 202522.2%11.7%16.2%24.5%14.1%11.3%
Nov 202526.9%14.9%16.9%20.8%12.3%8.1%
Dec 202526.9%12.4%15.3%21.7%15.8%7.9%
Jan 202622.9%15.5%18.3%20.7%14.4%8.2%
Feb 202620.3%15.3%18.6%12%23.3%10.5%
Mar 202616.9%19.6%22.3%13%19.3%8.8%
Apr 202621.5%15.8%14.1%15.5%28.9%4.3%
May 202622.7%17.1%11.8%21.7%23.2%3.5%
Jun 202629.2%45.9%7.1%10.1%6.9%0.85%
Jul 202620.9%26.4%19%12.5%16.1%5.1%
Aug 202625.1%20.6%17.5%17.3%13.4%6.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Chiefs

    25.1%

    moved from 2nd to 1st · 2.9K estimated branded searches · -0.69% vs prior month · +4.1 points

  2. 2.Hurricanes

    20.6%

    moved from 1st to 2nd · 2.4K estimated branded searches · -35.2% vs prior month · -5.7 points

  3. 3.Blues

    17.5%

    held 3rd · 2K estimated branded searches · -24% vs prior month · -1.6 points

  4. 4.Crusaders

    17.3%

    moved from 5th to 4th · 2K estimated branded searches · +14.5% vs prior month · +4.8 points

  5. 5.Moana Pasifika

    13.4%

    moved from 4th to 5th · 1.5K estimated branded searches · -31.1% vs prior month · -2.7 points

  6. 6.Highlanders

    6.2%

    held 6th · 710 estimated branded searches · +1.4% vs prior month · +1.1 points

Compare search popularity between leading brands

Which brand is most popular in search among super rugby teams in New Zealand?

In August 2026, Chiefs was the most searched among super rugby teams in New Zealand, with an estimated 2.9K branded searches and 25.1% estimated Share of Search within this set. Hurricanes is in 2nd place, 4.5 percentage points behind at 20.6% Share of Search.

New Zealand super rugby teams, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chiefs22.2% → 25.1%29.2%Jun 202616.9%Mar 20262nd → 1st
Hurricanes11.7% → 20.6%45.9%Jun 202611.7%Oct 20255th → 2nd
Blues16.2% → 17.5%22.3%Mar 20267.1%Jun 20263rd
Crusaders24.5% → 17.3%24.5%Oct 202510.1%Jun 20261st → 4th
Moana Pasifika14.1% → 13.4%28.9%Apr 20266.9%Jun 20264th → 5th
Highlanders11.3% → 6.2%11.3%Oct 20250.85%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chiefs’ estimated Share of Search among super rugby teams in New Zealand increased from 22.2% to 25.1%.
  • Across the 11 months ending August 2026, Hurricanes’ estimated Share of Search among super rugby teams in New Zealand increased from 11.7% to 20.6%.
  • Across the 11 months ending August 2026, Blues’ estimated Share of Search among super rugby teams in New Zealand increased from 16.2% to 17.5%.
  • Across the 11 months ending August 2026, Crusaders’ estimated Share of Search among super rugby teams in New Zealand decreased from 24.5% to 17.3%.
  • Across the 11 months ending August 2026, Moana Pasifika’s estimated Share of Search among super rugby teams in New Zealand decreased from 14.1% to 13.4%.
  • Across the 11 months ending August 2026, Highlanders’ estimated Share of Search among super rugby teams in New Zealand decreased from 11.3% to 6.2%.
  • Across the 11 months ending August 2026, Chiefs’ estimated Share of Search among super rugby teams in New Zealand peaked at 29.2% in June 2026 and was lowest at 16.9% in March 2026.
  • Across the 11 months ending August 2026, Hurricanes’ estimated Share of Search among super rugby teams in New Zealand peaked at 45.9% in June 2026 and was lowest at 11.7% in October 2025.
  • Across the 11 months ending August 2026, Blues’ estimated Share of Search among super rugby teams in New Zealand peaked at 22.3% in March 2026 and was lowest at 7.1% in June 2026.
  • Across the 11 months ending August 2026, Crusaders’ estimated Share of Search among super rugby teams in New Zealand peaked at 24.5% in October 2025 and was lowest at 10.1% in June 2026.
  • Across the 11 months ending August 2026, Moana Pasifika’s estimated Share of Search among super rugby teams in New Zealand peaked at 28.9% in April 2026 and was lowest at 6.9% in June 2026.
  • Across the 11 months ending August 2026, Highlanders’ estimated Share of Search among super rugby teams in New Zealand peaked at 11.3% in October 2025 and was lowest at 0.85% in June 2026.
  • Across the 11 months ending August 2026, Chiefs rose from 2nd to 1st among super rugby teams in New Zealand.
  • Across the 11 months ending August 2026, Hurricanes rose from 5th to 2nd among super rugby teams in New Zealand.
  • Across the 11 months ending August 2026, Crusaders fell from 1st to 4th among super rugby teams in New Zealand.
  • Across the 11 months ending August 2026, Moana Pasifika fell from 4th to 5th among super rugby teams in New Zealand.

How did search popularity change for New Zealand super rugby teams in August 2026?

  1. In August 2026, Chiefs overtook Hurricanes to take the highest estimated Share of Search among super rugby teams in New Zealand, at 25.1%.

  2. In August 2026, Crusaders overtook Moana Pasifika to rank 4th among super rugby teams in New Zealand, at 17.3%.

  3. In August 2026, Highlanders gained estimated Share of Search among super rugby teams in New Zealand, from 5.1% to 6.2%.

  4. In August 2026, Hurricanes lost estimated Share of Search among super rugby teams in New Zealand, from 26.4% to 20.6%.

  5. In August 2026, Moana Pasifika lost estimated Share of Search among super rugby teams in New Zealand, from 16.1% to 13.4%.

  6. In August 2026, Blues lost estimated Share of Search among super rugby teams in New Zealand, from 19% to 17.5%.

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