Blues vs Crusaders:Which is more popular by branded search in New Zealand?
In August 2026, Blues and Crusaders were level on Share of Search among super rugby teams in New Zealand, with an estimated 2K branded searches each, at 17.5% and 17.3% estimated Share of Search.
Follow Blues vs Crusaders and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Blues or Crusaders?
Compare the Super Rugby Pacific teams New Zealand fans follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blues, Crusaders. The figures are in the table below the chart.
View monthly share of search table
| Month | Chiefs | Hurricanes | Blues | Crusaders | Moana Pasifika | Highlanders |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 11.7% | 16.2% | 24.5% | 14.1% | 11.3% |
| Nov 2025 | 26.9% | 14.9% | 16.9% | 20.8% | 12.3% | 8.1% |
| Dec 2025 | 26.9% | 12.4% | 15.3% | 21.7% | 15.8% | 7.9% |
| Jan 2026 | 22.9% | 15.5% | 18.3% | 20.7% | 14.4% | 8.2% |
| Feb 2026 | 20.3% | 15.3% | 18.6% | 12% | 23.3% | 10.5% |
| Mar 2026 | 16.9% | 19.6% | 22.3% | 13% | 19.3% | 8.8% |
| Apr 2026 | 21.5% | 15.8% | 14.1% | 15.5% | 28.9% | 4.3% |
| May 2026 | 22.7% | 17.1% | 11.8% | 21.7% | 23.2% | 3.5% |
| Jun 2026 | 29.2% | 45.9% | 7.1% | 10.1% | 6.9% | 0.85% |
| Jul 2026 | 20.9% | 26.4% | 19% | 12.5% | 16.1% | 5.1% |
| Aug 2026 | 25.1% | 20.6% | 17.5% | 17.3% | 13.4% | 6.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blues and Crusaders comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Blues took it in February 2026, Crusaders took it in April 2026, Blues took it in July 2026.
- Across the 11 months ending August 2026, Blues’ estimated Share of Search among super rugby teams in New Zealand moved from 16.2% to 17.5%, and its estimated monthly branded searches moved from 1.8K to 2K.
- Across the 11 months ending August 2026, Crusaders’ estimated Share of Search among super rugby teams in New Zealand moved from 24.5% to 17.3%, and its estimated monthly branded searches moved from 2.8K to 2K.
How did search popularity change for New Zealand super rugby teams in August 2026?
2 changes
In August 2026, Crusaders overtook Moana Pasifika to rank 4th among super rugby teams in New Zealand, at 17.3%.
In August 2026, Blues lost estimated Share of Search among super rugby teams in New Zealand, from 19% to 17.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Blues’ and Crusaders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blues
12 branded search terms
- auckland blues
- auckland blues rugby
- blues rugby
- blues rugby new zealand
- blues rugby team
- blues rugby tickets
- blues rugby tonight
- blues squad
- blues tickets
- blues tickets eden park
- the auckland blues
- the blues rugby team
Crusaders
10 branded search terms
- crusaders nz rugby
- crusaders rugby
- crusaders rugby ball
- crusaders rugby kit
- crusaders rugby merchandise
- crusaders rugby shop
- crusaders rugby shorts
- crusaders squad
- crusaders tickets
- the crusaders rugby
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.