Brandwave

BLUETTI vs EcoFlow:Which is more popular?

In September 2026, EcoFlow had more branded searches than BLUETTI among solar generator brands in New Zealand. EcoFlow had about 3,180 branded searches, while BLUETTI had 1,830. EcoFlow made up 45% of all solar generator brand searches we track, and BLUETTI accounted for 25.9%. When we asked ChatGPT and Google AI Overviews about solar generator brands, both BLUETTI and EcoFlow appeared in all four answers. EcoFlow was mentioned before BLUETTI in three out of four answers.

Among solar generator brands in New Zealand in September 2026

Who do people search for more?

EcoFlow, about 74% more searches than BLUETTI

EcoFlow 3.2K searchesBLUETTI 1.8K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

BLUETTI in 4 of 4EcoFlow in 4 of 4

Who does AI recommend more?

EcoFlow, named ahead of BLUETTI in 3 of 4 answers

EcoFlow first in 3BLUETTI first in 1

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Top solar generator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both BLUETTI and EcoFlow showed up in all four answers. EcoFlow was listed before BLUETTI in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EcoFlow1st
  2. BLUETTI2nd
  3. Anker3rd
  4. Jackery4th
  5. Goal Zero–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EcoFlow4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BLUETTI4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anker3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jackery1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goal Zero0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about solar generator brands

4 answers
  • Asked ChatGPT

    “Which solar generator brand should I buy in New Zealand?”

    1. 1EcoFlow
    2. 2BLUETTI
    3. 3Anker
  • Asked ChatGPT

    “What are the best solar generator brands in New Zealand?”

    1. 1EcoFlow
    2. 2BLUETTI
    3. 3Jackery
    4. 4Anker
  • Asked ChatGPT

    “What's the best solar generator brand in New Zealand for backup power?”

    1. 1EcoFlow
    2. 2BLUETTI
    3. 3Anker
  • Searched Google, AI Overview

    “portable power station nz”

    1. 1BLUETTI
    2. 2EcoFlow
  • Searched Google, AI Overview

    “best solar generator”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BLUETTI or EcoFlow more popular in search?

This chart shows how often people search Google for BLUETTI and EcoFlow by name. Each line represents a brand's share of searches for all five solar generator brands we track, month by month, from searches in New Zealand.

BLUETTI and EcoFlow among solar generator brands in New Zealand, by month

Share of searches by month for EcoFlow, BLUETTI. The figures are in the table below the chart.

View monthly share of searches table
MonthEcoFlowBLUETTIAnkerJackeryGoal Zero
Oct 202559.8%16.4%17.7%3.4%2.7%
Nov 202560.5%19%15.6%2.7%2.2%
Dec 202556.1%21.2%16.8%2.9%2.9%
Jan 202654.5%22.3%17.1%3.7%2.4%
Feb 202656.8%19.3%17.8%3.1%3.1%
Mar 202656.2%21.9%16.6%2.9%2.4%
Apr 202651.6%28.1%14.8%3.3%2.2%
May 202650.7%20%22.8%4.2%2.2%
Jun 202649.7%21.8%22.6%4.2%1.8%
Jul 202649.1%22%23.3%4%1.7%
Aug 202643.5%26.7%25%2.9%1.9%
Sep 202645%25.9%24.9%3%1.3%

How has the BLUETTI and EcoFlow comparison changed over the last 12 months?

3 findings
  • EcoFlow was ahead of BLUETTI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BLUETTI’s share of searches among solar generator brands in New Zealand moved from 16.4% to 25.9%, and its estimated monthly branded searches moved from 1K to 1.8K.
  • Across the 12 months ending September 2026, EcoFlow’s share of searches among solar generator brands in New Zealand moved from 59.8% to 45%, and its estimated monthly branded searches moved from 3.7K to 3.2K.

How did search popularity change for New Zealand solar generator brands in September 2026?

2 changes
  1. In September 2026, EcoFlow gained share of searches among solar generator brands in New Zealand, from 43.5% to 45%.

  2. In September 2026, BLUETTI lost share of searches among solar generator brands in New Zealand, from 26.7% to 25.9%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using BLUETTI’s and EcoFlow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BLUETTI

3 branded search terms

  • bluetti
  • bluetti power bank
  • bluetti solar panels

EcoFlow

7 branded search terms

  • ecoflow
  • ecoflow delta
  • ecoflow delta pro
  • ecoflow limited
  • ecoflow power bank
  • ecoflow river
  • ecoflow solar panel

How the Brand Demand Index is measured

Other head-to-heads among solar generator brands

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