Brandwave

Pinterest vs YouTube:Which is more popular?

In September 2026, YouTube had more branded searches than Pinterest among social media platforms in New Zealand. YouTube had about 3.4 million branded searches, while Pinterest had 371,000. YouTube made up 42.8% of all social media platform searches we track, and Pinterest accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about social media platforms, YouTube appeared in four of the five answers and Pinterest in two. YouTube was mentioned before Pinterest in every answer that named either.

Among social media platforms in New Zealand in September 2026

Who do people search for more?

YouTube, about 9 searches for every 1 for Pinterest

YouTube 3.4M searchesPinterest 371K searches

Who does AI mention more?

YouTube, mentioned in 4 of 5 answers, Pinterest in 2

YouTube in 4 of 5Pinterest in 2 of 5

Who does AI recommend more?

YouTube, named ahead of Pinterest in 4 of 4 answers

YouTube first in 4Pinterest never first

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Top social media platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pinterest was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. YouTube was listed before Pinterest in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Facebook1st
  2. Instagram2nd
  3. TikTok3rd
  4. YouTube4th
  5. WhatsApp5th
  6. LinkedIn6th
  7. Reddit7th
  8. Snapchat8th
  9. Pinterest9th
  10. Threads–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Facebook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instagram5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TikTok5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouTube4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reddit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LinkedIn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapchat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pinterest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WhatsApp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Threads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Pinterest or YouTube more popular in search?

This chart shows how often people search Google for Pinterest and YouTube by name. Each line represents a brand's share of searches for all ten social media platforms we track, month by month, from searches in New Zealand.

Pinterest and YouTube among social media platforms in New Zealand, by month

Share of searches by month for YouTube, Pinterest. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTubeFacebookInstagramTikTokPinterestRedditWhatsAppLinkedInSnapchatThreads
Oct 202542.9%30.2%8.7%4.1%4.7%3.4%2.1%2.5%1.5%<0.01%
Nov 202543.8%30.9%7.3%4.1%4.8%3.5%1.9%2.1%1.5%<0.01%
Dec 202544.8%31.6%7.4%4.2%4%3.5%1.6%1.8%1.1%<0.01%
Jan 202644%31.2%7.3%4.1%3.9%4.2%2%2.1%1%<0.01%
Feb 202643.8%31%7.2%4.1%4.8%3.5%1.9%2.1%1.5%<0.01%
Mar 202646.2%27.2%7.7%4.3%5%3.7%2%2.3%1.6%<0.01%
Apr 202642.9%30.7%7.1%4.9%4.7%4.1%2.1%2.1%1.5%<0.01%
May 202641.7%29.8%8.4%4.7%5.5%4%2.3%2%1.5%<0.01%
Jun 202642.4%30.2%7%4.8%5.6%4%2.3%2.1%1.5%<0.01%
Jul 202643.4%30.9%7.2%4.1%4.7%4.1%2.1%2.1%1.3%<0.01%
Aug 202642.2%30.2%7%4.8%5.6%4%2.3%2.5%1.5%<0.01%
Sep 202642.8%30.6%7.1%4.9%4.7%4.1%2.3%2.1%1.5%<0.01%

How has the Pinterest and YouTube comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand social media platforms in September 2026?

2 changes

  1. In September 2026, YouTube gained share of searches among social media platforms in New Zealand, from 42.2% to 42.8%.

  2. In September 2026, Pinterest lost share of searches among social media platforms in New Zealand, from 5.6% to 4.7%.

How are branded searches counted?

29 search terms

Brandwave collects information about searches that people make online using Pinterest’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pinterest

17 branded search terms

  • justin bieber pinterest
  • pinterest
  • pinterest advertising
  • pinterest aesthetic
  • pinterest affiliate marketing
  • pinterest app
  • pinterest art
  • pinterest business
  • pinterest hair
  • pinterest halloween costumes
  • pinterest quotes
  • pinterest search
  • pinterest short hair
  • pinterest social media
  • pinterest tato
  • sites like pinterest
  • web pinterest

YouTube

12 branded search terms

  • bluey youtube
  • open youtube
  • peppa youtube
  • youtube
  • youtube app
  • youtube c
  • youtube downloading
  • youtube home
  • youtube movies
  • youtube shorts
  • youtube social media
  • youtube studio

How the Brand Demand Index is measured

Other head-to-heads among social media platforms

Creator with pink hair and a pink jacket

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