Facebook vs TikTok:Which is more popular?
In September 2026, Facebook had more branded searches than TikTok among social media platforms in New Zealand. Facebook had about 2.4 million branded searches, while TikTok had 388,000. Facebook made up 30.6% of all social media platform searches we track, and TikTok accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about social media platforms, both Facebook and TikTok appeared in all five answers. Facebook was mentioned before TikTok in every answer.
Who do people search for more?
Facebook, about 6 searches for every 1 for TikTok
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Facebook, named ahead of TikTok in every answer
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Top social media platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Facebook and TikTok showed up in all five answers. Facebook was listed before TikTok in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Facebook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Instagram5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TikTok5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
YouTube4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reddit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LinkedIn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snapchat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pinterest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WhatsApp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Threads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about social media platforms
5 answers
Asked ChatGPT
“Which social media platform should I use in New Zealand?”
Asked ChatGPT
“What are the best social media platforms in New Zealand?”
Asked ChatGPT
“What's the best social media platform in New Zealand for sharing and browsing?”
Searched Google, AI Overview
“social media platforms nz”
Searched Google, AI Overview
“popular social media apps”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Facebook or TikTok more popular in search?
This chart shows how often people search Google for Facebook and TikTok by name. Each line represents a brand's share of searches for all ten social media platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Facebook, TikTok. The figures are in the table below the chart.
View monthly share of searches table
| Month | YouTube | TikTok | Snapchat | Threads | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 30.2% | 8.7% | 4.1% | 4.7% | 3.4% | 2.1% | 2.5% | 1.5% | <0.01% |
| Nov 2025 | 43.8% | 30.9% | 7.3% | 4.1% | 4.8% | 3.5% | 1.9% | 2.1% | 1.5% | <0.01% |
| Dec 2025 | 44.8% | 31.6% | 7.4% | 4.2% | 4% | 3.5% | 1.6% | 1.8% | 1.1% | <0.01% |
| Jan 2026 | 44% | 31.2% | 7.3% | 4.1% | 3.9% | 4.2% | 2% | 2.1% | 1% | <0.01% |
| Feb 2026 | 43.8% | 31% | 7.2% | 4.1% | 4.8% | 3.5% | 1.9% | 2.1% | 1.5% | <0.01% |
| Mar 2026 | 46.2% | 27.2% | 7.7% | 4.3% | 5% | 3.7% | 2% | 2.3% | 1.6% | <0.01% |
| Apr 2026 | 42.9% | 30.7% | 7.1% | 4.9% | 4.7% | 4.1% | 2.1% | 2.1% | 1.5% | <0.01% |
| May 2026 | 41.7% | 29.8% | 8.4% | 4.7% | 5.5% | 4% | 2.3% | 2% | 1.5% | <0.01% |
| Jun 2026 | 42.4% | 30.2% | 7% | 4.8% | 5.6% | 4% | 2.3% | 2.1% | 1.5% | <0.01% |
| Jul 2026 | 43.4% | 30.9% | 7.2% | 4.1% | 4.7% | 4.1% | 2.1% | 2.1% | 1.3% | <0.01% |
| Aug 2026 | 42.2% | 30.2% | 7% | 4.8% | 5.6% | 4% | 2.3% | 2.5% | 1.5% | <0.01% |
| Sep 2026 | 42.8% | 30.6% | 7.1% | 4.9% | 4.7% | 4.1% | 2.3% | 2.1% | 1.5% | <0.01% |
How has the Facebook and TikTok comparison changed over the last 12 months?
3 findings
- Facebook was ahead of TikTok in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Facebook’s share of searches among social media platforms in New Zealand moved from 30.2% to 30.6%, and its estimated monthly branded searches held steady at 2.4M.
- Across the 12 months ending September 2026, TikTok’s share of searches among social media platforms in New Zealand moved from 4.1% to 4.9%, and its estimated monthly branded searches moved from 323K to 388K.
How did search popularity change for New Zealand social media platforms in September 2026?
1 change
In September 2026, TikTok rose from 5th to 4th among social media platforms in New Zealand.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Facebook’s and TikTok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Facebook
10 branded search terms
- facebook app
- facebook c
- facebook long in
- facebook market
- facebook msn
- facebook open
- facebook social media
- facebook video downloader
- liverpool facebook
TikTok
12 branded search terms
- tiktok
- tiktok app
- tiktok banned
- tiktok dow
- tiktok for you
- tiktok leaked
- tiktok mashups
- tiktok porns
- tiktok social media
- tiktok studio
- tiktok unblocked
- tiktok view
Other head-to-heads among social media platforms
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