Brandwave

Agorapulse vs Sprout Social:Which is more popular?

In September 2026, Sprout Social had more branded searches than Agorapulse among social media analytics platforms in New Zealand. Sprout Social had about 320 branded searches, while Agorapulse had 40. Sprout Social made up 8.5% of all social media analytics platform searches we track, and Agorapulse accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about social media analytics platforms, Sprout Social appeared in four of the five answers and Agorapulse in two. Sprout Social was mentioned before Agorapulse in three out of four answers.

Among social media analytics platforms in New Zealand in September 2026

Who do people search for more?

Sprout Social, about 8 searches for every 1 for Agorapulse

Sprout Social 320 searchesAgorapulse 40 searches

Who does AI mention more?

Sprout Social, mentioned in 4 of 5 answers, Agorapulse in 2

Sprout Social in 4 of 5Agorapulse in 2 of 5

Who does AI recommend more?

Sprout Social, named ahead of Agorapulse in 3 of 4 answers

Sprout Social first in 3Agorapulse first in 1

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Top social media analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprout Social was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Agorapulse was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sprout Social was listed before Agorapulse in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricool1st
  2. Sprout Social2nd
  3. Hootsuite3rd
  4. Agorapulse4th
  5. Buffer5th
  6. Iconosquare6th
  7. Rival IQ–
  8. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agorapulse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iconosquare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rival IQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Agorapulse or Sprout Social more popular in search?

This chart shows how often people search Google for Agorapulse and Sprout Social by name. Each line represents a brand's share of searches for all eight social media analytics platforms we track, month by month, from searches in New Zealand.

Agorapulse and Sprout Social among social media analytics platforms in New Zealand, by month

Share of searches by month for Sprout Social, Agorapulse. The figures are in the table below the chart.

View monthly share of searches table
MonthBufferMetricoolHootsuiteSprout SocialRival IQSocialPilotAgorapulseIconosquare
Oct 202542.7%23.5%15.7%12.8%0.8%2.1%1.9%0.53%
Nov 202548.6%22.5%15.1%10%0.26%1.5%1.3%0.77%
Dec 202539.2%28.2%15.3%12.5%0.39%2.4%1.6%0.39%
Jan 202640.1%27.2%18.2%9.9%0.31%2.2%1.5%0.62%
Feb 202639.4%26.7%14.5%11.8%2.7%2.7%1.5%0.61%
Mar 202643%23.7%15.9%10.5%1.9%2.7%1.3%1.1%
Apr 202646.8%25.7%11.4%7.6%5%1.8%1.5%0.29%
May 202651.2%23.7%10.5%8.6%2.4%1.6%1.3%0.54%
Jun 202646.2%28.9%11.3%9.2%0.58%2%1.2%0.58%
Jul 202645.1%28.2%11%11%0.85%1.7%1.4%0.85%
Aug 202645.1%30.9%7.6%9.3%4%1.4%1.2%0.48%
Sep 202642.4%34.5%8.5%8.5%2.9%1.9%1.1%0.27%

How has the Agorapulse and Sprout Social comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand social media analytics platforms in September 2026?

3 changes

  1. In September 2026, Hootsuite overtook Sprout Social to rank 3rd among social media analytics platforms in New Zealand, with 8.5% of the searches.

  2. In September 2026, Sprout Social lost share of searches among social media analytics platforms in New Zealand, from 9.3% to 8.5%.

  3. Estimated monthly branded searches for Agorapulse in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Agorapulse’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Agorapulse

1 branded search term

  • agorapulse

Sprout Social

2 branded search terms

  • sprout social
  • sproutsocial

How the Brand Demand Index is measured

Other head-to-heads among social media analytics platforms

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