Brandwave

Cavius vs First Alert:Which is more popular?

In September 2026, Cavius had more branded searches than First Alert among smoke alarm brands in New Zealand. Cavius had about 890 branded searches, while First Alert had 10. Cavius made up 90.8% of all smoke alarm brand searches we track, and First Alert accounted for 1%. When we asked ChatGPT and Google AI Overviews about smoke alarm brands, Cavius appeared in three of the four answers and First Alert in none.

Among smoke alarm brands in New Zealand in September 2026

Who do people search for more?

Cavius, about 89 searches for every 1 for First Alert

Cavius 890 searchesFirst Alert 10 searches

Who does AI mention more?

Cavius, mentioned in 3 of 4 answers, First Alert in 0

Cavius in 3 of 4First Alert in 0 of 4

Who does AI recommend more?

Cavius, the only one of the two named

Cavius first in 2First Alert never named

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Top smoke alarm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cavius was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. First Alert did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cavius1st
  2. Quell2nd
  3. Kidde–
  4. First Alert–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cavius3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kidde0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Alert0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smoke alarm brands

4 answers

  • Asked ChatGPT

    “Which smoke alarm brand should I buy in New Zealand?”

    1. 1Cavius

  • Asked ChatGPT

    “What are the best smoke alarm brands in New Zealand?”

    1. 1Cavius
    2. 2Quell

  • Asked ChatGPT

    “What's the best smoke alarm brand in New Zealand for home safety?”

    1. 1Cavius
    2. 2Quell

  • Searched Google, AI Overview

    “smoke alarm nz”

    1. Searched Google, AI Overview

      “battery smoke alarm”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Cavius or First Alert more popular in search?

    This chart shows how often people search Google for Cavius and First Alert by name. Each line represents a brand's share of searches for all four smoke alarm brands we track, month by month, from searches in New Zealand.

    Cavius and First Alert among smoke alarm brands in New Zealand, by month

    Share of searches by month for Cavius, First Alert. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCaviusKiddeFirst AlertQuell
    Oct 202588.1%9.9%2%0%
    Nov 202591.2%7.8%0.98%0%
    Dec 202593.7%5.3%1.1%0%
    Jan 202690.3%7.8%0.97%0.97%
    Feb 202691.8%7.2%1%0%
    Mar 202688.6%9.8%1.6%0%
    Apr 202668.8%30.1%0.57%0.57%
    May 202662.3%36.6%1.1%0%
    Jun 202684.5%14.7%0.78%0%
    Jul 202693.3%5.9%0.74%0%
    Aug 202688.2%9.2%1.7%0.84%
    Sep 202690.8%8.2%1%0%

    How has the Cavius and First Alert comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand smoke alarm brands in September 2026?

    2 changes

    1. In September 2026, Cavius gained share of searches among smoke alarm brands in New Zealand, from 88.2% to 90.8%.

    2. In September 2026, First Alert lost share of searches among smoke alarm brands in New Zealand, from 1.7% to 1%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Cavius’ and First Alert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Cavius

    2 branded search terms

    • cavius
    • cavius smoke alarm

    First Alert

    1 branded search term

    • first alert

    How the Brand Demand Index is measured

    Other head-to-heads among smoke alarm brands

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