Brandwave

Self storage companies in New Zealand:Which brands are most popular in search?

In August 2026, StorageBox was the most searched among self storage companies in New Zealand, with an estimated 25.9K branded searches and 75.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. StorageBox75.2%
  2. Storage King16.7%
  3. Kennards Self Storage7.7%
  4. Storage Depot0.26%
  5. LocknLeave0.15%

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Share of SearchLeaderboard

Compare the self storage companies New Zealanders rent storage units from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among self storage companies in New Zealand, by month

Share of Search by month for StorageBox, Storage King, Kennards Self Storage. The figures are in the table below the chart.

View monthly share of search table
MonthStorageBoxStorage KingKennards Self StorageStorage DepotLocknLeave
Oct 202573.3%20.4%5.7%0.37%0.2%
Nov 202573.3%20.7%5.7%0.28%0.11%
Dec 202576.4%17.8%5.5%0.25%0.08%
Jan 202677.5%16.3%5.8%0.22%0.12%
Feb 202673.3%20.1%6.2%0.33%0.15%
Mar 202669.6%22.2%7.6%0.42%0.19%
Apr 202675.9%17.5%6.1%0.3%0.15%
May 202673.8%18.6%7.3%0.21%0.12%
Jun 202672.7%20%6.9%0.3%0.17%
Jul 202675.7%16.2%7.7%0.28%0.12%
Aug 202675.2%16.7%7.7%0.26%0.15%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.StorageBox

    75.2%

    held 1st · 25.9K estimated branded searches · +5.4% vs prior month · -0.5 points

  2. 2.Storage King

    16.7%

    held 2nd · 5.8K estimated branded searches · +9.3% vs prior month · +0.5 points

  3. 3.Kennards Self Storage

    7.7%

    held 3rd · 2.6K estimated branded searches · +6.4% vs prior month · 0 points

  4. 4.Storage Depot

    0.26%

    held 4th · 90 estimated branded searches · 0% vs prior month · 0 points

  5. 5.LocknLeave

    0.15%

    held 5th · 50 estimated branded searches · +25% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among self storage companies in New Zealand?

In August 2026, StorageBox was the most searched among self storage companies in New Zealand, with an estimated 25.9K branded searches and 75.2% estimated Share of Search within this set. Storage King is in 2nd place, 58.4 percentage points behind at 16.7% Share of Search.

New Zealand self storage companies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
StorageBox73.3% → 75.2%77.5%Jan 202669.6%Mar 20261st
Storage King20.4% → 16.7%22.2%Mar 202616.2%Jul 20262nd
Kennards Self Storage5.7% → 7.7%7.7%Aug 20265.5%Dec 20253rd
Storage Depot0.37% → 0.26%0.42%Mar 20260.21%May 20264th
LocknLeave0.2% → 0.15%0.2%Oct 20250.08%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, StorageBox’s estimated Share of Search among self storage companies in New Zealand increased from 73.3% to 75.2%.
  • Across the 11 months ending August 2026, Storage King’s estimated Share of Search among self storage companies in New Zealand decreased from 20.4% to 16.7%.
  • Across the 11 months ending August 2026, Kennards Self Storage’s estimated Share of Search among self storage companies in New Zealand increased from 5.7% to 7.7%.
  • Across the 11 months ending August 2026, StorageBox’s estimated Share of Search among self storage companies in New Zealand peaked at 77.5% in January 2026 and was lowest at 69.6% in March 2026.
  • Across the 11 months ending August 2026, Storage King’s estimated Share of Search among self storage companies in New Zealand peaked at 22.2% in March 2026 and was lowest at 16.2% in July 2026.
  • Across the 11 months ending August 2026, Kennards Self Storage’s estimated Share of Search among self storage companies in New Zealand peaked at 7.7% in August 2026 and was lowest at 5.5% in December 2025.
  • Across the 11 months ending August 2026, Storage Depot and LocknLeave held steady: their estimated Share of Search among self storage companies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand self storage companies in August 2026?

  1. In August 2026, StorageBox lost estimated Share of Search among self storage companies in New Zealand, from 75.7% to 75.2%.

  2. Estimated monthly branded searches for Kennards Self Storage in New Zealand rose 32.5% over 11 measured months, from 2K to 2.6K in August 2026.

  3. Estimated monthly branded searches for Storage Depot in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.

  4. Estimated monthly branded searches for LocknLeave in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

  5. Estimated monthly branded searches for Storage King in New Zealand fell 20% over 11 measured months, from 7.2K to 5.8K in August 2026.

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