KnowBe4 vs Proofpoint:Which is more popular in New Zealand?
In October 2026, KnowBe4 had more branded searches than Proofpoint among security awareness training platforms in New Zealand. KnowBe4 had about 590 branded searches, while Proofpoint had 170. KnowBe4 made up 64.8% of all security awareness training platform searches we track, and Proofpoint accounted for 18.7%. When we asked ChatGPT and Google AI Overviews about security awareness training platforms, KnowBe4 appeared in all five answers and Proofpoint in four. KnowBe4 was mentioned before Proofpoint in every answer.
Who do people search for more?
KnowBe4, about 3 searches for every 1 for Proofpoint
Who does AI mention more?
KnowBe4, mentioned in every answer we collected
Who does AI recommend more?
KnowBe4, named ahead of Proofpoint in every answer
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Top security awareness training platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KnowBe4 appeared in all five answers. Proofpoint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KnowBe4 was listed before Proofpoint in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KnowBe45 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Proofpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hoxhunt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SecureAZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
usecure1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SoSafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about security awareness training platforms
5 answers
Asked ChatGPT
“Which security awareness training platform should I use in New Zealand?”
Asked ChatGPT
“What are the best security awareness training platforms in New Zealand?”
Asked ChatGPT
“What's the best security awareness training platform in New Zealand for employee training?”
Searched Google, AI Overview
“security awareness training platforms”
Searched Google, AI Overview
“phishing training software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KnowBe4 or Proofpoint more popular in search?
This chart shows how often people search Google for KnowBe4 and Proofpoint by name. Each line represents a brand's share of searches for all six security awareness training platforms we track, month by month, from searches in New Zealand.
Share of searches by month for KnowBe4, Proofpoint. The figures are in the table below the chart.
View monthly share of searches table
| Month | KnowBe4 | Proofpoint | usecure | Hoxhunt | SecureAZ | SoSafe |
|---|---|---|---|---|---|---|
| Nov 2025 | 57.3% | 25.2% | 10.7% | 3.9% | 0.97% | 1.9% |
| Dec 2025 | 58.2% | 25.5% | 9.1% | 3.6% | 1.8% | 1.8% |
| Jan 2026 | 60% | 21.5% | 10.8% | 3.1% | 3.1% | 1.5% |
| Feb 2026 | 61.5% | 21.8% | 11.5% | 2.6% | 1.3% | 1.3% |
| Mar 2026 | 61.5% | 21.9% | 11.5% | 3.1% | 1% | 1% |
| Apr 2026 | 65.8% | 15.1% | 12.3% | 2.7% | 2.7% | 1.4% |
| May 2026 | 59.3% | 21% | 13.6% | 2.5% | 2.5% | 1.2% |
| Jun 2026 | 61.5% | 21.9% | 9.4% | 2.1% | 4.2% | 1% |
| Jul 2026 | 61.5% | 21.8% | 11.5% | 2.6% | 1.3% | 1.3% |
| Aug 2026 | 60.8% | 21.5% | 11.4% | 2.5% | 2.5% | 1.3% |
| Sep 2026 | 59.3% | 21% | 13.6% | 3.7% | 1.2% | 1.2% |
| Oct 2026 | 64.8% | 18.7% | 9.9% | 4.4% | 1.1% | 1.1% |
How has branded search for KnowBe4 and Proofpoint changed in New Zealand over the last 12 months?
3 findings
- KnowBe4 was ahead of Proofpoint in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, KnowBe4’s share of searches among security awareness training platforms in New Zealand moved from 57.3% to 64.8%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending October 2026, Proofpoint’s share of searches among security awareness training platforms in New Zealand moved from 25.2% to 18.7%, and its estimated monthly branded searches moved from 260 to 170.
How did search popularity change for New Zealand security awareness training platforms in October 2026?
2 changes
In October 2026, KnowBe4 gained share of searches among security awareness training platforms in New Zealand, from 59.3% to 64.8%.
In October 2026, Proofpoint lost share of searches among security awareness training platforms in New Zealand, from 21% to 18.7%.
How are KnowBe4’s and Proofpoint’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KnowBe4’s and Proofpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KnowBe4
1 branded search term
- knowbe4
Proofpoint
1 branded search term
- proofpoint
Other head-to-heads among security awareness training platforms
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