Security awareness training platforms in New Zealand:Which are most popular?
In October 2026, KnowBe4 was the most searched security awareness training platform in New Zealand, accounting for 64.8% of all searches among the six platforms tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, KnowBe4 showed up in every answer. KnowBe4 was recommended most often, coming first in every response.
KnowBe4Share of searches 64.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ProofpointShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
usecureShare of searches 9.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
HoxhuntShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SecureAZShare of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Follow security awareness training platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top security awareness training platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, KnowBe4 appeared every time. KnowBe4 was recommended most often, coming first in every answer. SecureAZ was second, and Hoxhunt was third. SoSafe, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KnowBe45 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Proofpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hoxhunt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SecureAZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- usecure1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SoSafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about security awareness training platforms
5 answers
Asked ChatGPT
“Which security awareness training platform should I use in New Zealand?”
Asked ChatGPT
“What are the best security awareness training platforms in New Zealand?”
Asked ChatGPT
“What's the best security awareness training platform in New Zealand for employee training?”
Searched Google, AI Overview
“security awareness training platforms”
Searched Google, AI Overview
“phishing training software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which security awareness training platforms do people search for most?
This chart shows how often people search Google for each security awareness training platform by name. Each line represents a brand's share of searches for all six security awareness training platforms we track, month by month, from searches in New Zealand.
Share of searches by month for KnowBe4, Proofpoint, usecure, Hoxhunt. The figures are in the table below the chart.
View monthly share of searches table
| Month | KnowBe4 | Proofpoint | usecure | Hoxhunt | SecureAZ | SoSafe |
|---|---|---|---|---|---|---|
| Nov 2025 | 57.3% | 25.2% | 10.7% | 3.9% | 0.97% | 1.9% |
| Dec 2025 | 58.2% | 25.5% | 9.1% | 3.6% | 1.8% | 1.8% |
| Jan 2026 | 60% | 21.5% | 10.8% | 3.1% | 3.1% | 1.5% |
| Feb 2026 | 61.5% | 21.8% | 11.5% | 2.6% | 1.3% | 1.3% |
| Mar 2026 | 61.5% | 21.9% | 11.5% | 3.1% | 1% | 1% |
| Apr 2026 | 65.8% | 15.1% | 12.3% | 2.7% | 2.7% | 1.4% |
| May 2026 | 59.3% | 21% | 13.6% | 2.5% | 2.5% | 1.2% |
| Jun 2026 | 61.5% | 21.9% | 9.4% | 2.1% | 4.2% | 1% |
| Jul 2026 | 61.5% | 21.8% | 11.5% | 2.6% | 1.3% | 1.3% |
| Aug 2026 | 60.8% | 21.5% | 11.4% | 2.5% | 2.5% | 1.3% |
| Sep 2026 | 59.3% | 21% | 13.6% | 3.7% | 1.2% | 1.2% |
| Oct 2026 | 64.8% | 18.7% | 9.9% | 4.4% | 1.1% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.8% | 590 | +22.9% | +5.6 points | |
| 2, held 2nd | 18.7% | 170 | 0% | -2.3 points | |
| 3, held 3rd | 9.9% | 90 | -18.2% | -3.7 points | |
| 4, held 4th | 4.4% | 40 | +33.3% | +0.7 points | |
| 5, held 5th | 1.1% | 10 | 0% | -0.1 points | |
| 6, held 6th | 1.1% | 10 | 0% | -0.1 points |
1.
KnowBe464.8%
Held 1st. 590 estimated branded searches, +22.9% vs prior month. Share +5.6 points.
18.7%
Held 2nd. 170 estimated branded searches, 0% vs prior month. Share -2.3 points.
3.
usecure9.9%
Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -3.7 points.
4.
Hoxhunt4.4%
Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share +0.7 points.
5.
SecureAZ1.1%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
SoSafe1.1%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.
Which brand is most popular in search among security awareness training platforms in New Zealand?
6 brands
In October 2026, KnowBe4 was the most searched among security awareness training platforms in New Zealand, with an estimated 590 branded searches, 64.8% of all searches for the six tracked by the Brandwave Brand Demand Index. Proofpoint is in 2nd place, 46.2 percentage points behind at 18.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| KnowBe4 | 57.3% → 64.8% | 65.8%Apr 2026 | 57.3%Nov 2025 | 1st |
| Proofpoint | 25.2% → 18.7% | 25.5%Dec 2025 | 15.1%Apr 2026 | 2nd |
| usecure | 10.7% → 9.9% | 13.6%May 2026 | 9.1%Dec 2025 | 3rd |
| Hoxhunt | 3.9% → 4.4% | 4.4%Oct 2026 | 2.1%Jun 2026 | 4th |
| SecureAZ | 0.97% → 1.1% | 4.2%Jun 2026 | 0.97%Nov 2025 | 6th → 5th |
| SoSafe | 1.9% → 1.1% | 1.9%Nov 2025 | 1%Mar 2026 | 5th → 6th |
Each finding as a sentence
- Across the 12 months ending October 2026, KnowBe4’s share of searches among security awareness training platforms in New Zealand increased from 57.3% to 64.8%.
- Across the 12 months ending October 2026, Proofpoint’s share of searches among security awareness training platforms in New Zealand decreased from 25.2% to 18.7%.
- Across the 12 months ending October 2026, usecure’s share of searches among security awareness training platforms in New Zealand decreased from 10.7% to 9.9%.
- Across the 12 months ending October 2026, Hoxhunt’s share of searches among security awareness training platforms in New Zealand increased from 3.9% to 4.4%.
- Across the 12 months ending October 2026, SoSafe’s share of searches among security awareness training platforms in New Zealand decreased from 1.9% to 1.1%.
- Across the 12 months ending October 2026, KnowBe4’s share of searches among security awareness training platforms in New Zealand peaked at 65.8% in April 2026 and was lowest at 57.3% in November 2025.
- Across the 12 months ending October 2026, Proofpoint’s share of searches among security awareness training platforms in New Zealand peaked at 25.5% in December 2025 and was lowest at 15.1% in April 2026.
- Across the 12 months ending October 2026, usecure’s share of searches among security awareness training platforms in New Zealand peaked at 13.6% in May 2026 and was lowest at 9.1% in December 2025.
- Across the 12 months ending October 2026, Hoxhunt’s share of searches among security awareness training platforms in New Zealand peaked at 4.4% in October 2026 and was lowest at 2.1% in June 2026.
- Across the 12 months ending October 2026, SecureAZ’s share of searches among security awareness training platforms in New Zealand peaked at 4.2% in June 2026 and was lowest at 0.97% in November 2025.
- Across the 12 months ending October 2026, SecureAZ rose from 6th to 5th among security awareness training platforms in New Zealand.
- Across the 12 months ending October 2026, SoSafe fell from 5th to 6th among security awareness training platforms in New Zealand.
How did search popularity change for New Zealand security awareness training platforms in October 2026?
5 changes
In October 2026, KnowBe4 gained share of searches among security awareness training platforms in New Zealand, from 59.3% to 64.8%.
In October 2026, Hoxhunt gained share of searches among security awareness training platforms in New Zealand, from 3.7% to 4.4%.
In October 2026, usecure lost share of searches among security awareness training platforms in New Zealand, from 13.6% to 9.9%.
In October 2026, Proofpoint lost share of searches among security awareness training platforms in New Zealand, from 21% to 18.7%.
Estimated monthly branded searches for SoSafe in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.
How are branded searches counted for security awareness training platforms?
6 search terms
Each brand's share of searches among security awareness training platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.