Brandwave

How popular isSoSafe?

In October 2026, people searched for SoSafe by name about 10 times in New Zealand, a 50% decrease from the previous year. These searches made up 1.1% of all New Zealand security awareness training platform searches, placing SoSafe sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about security awareness training platforms, SoSafe did not appear in any of the answers.

Search and AI answers in October 2026

SoSafe is the sixth most searched of 6 competitors and not named in the AI answers we collected.

  1. KnowBe4Share of searches 64.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ProofpointShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. usecureShare of searches 9.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. HoxhuntShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. SoSafeShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top security awareness training platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SoSafe did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KnowBe41st
  2. SecureAZ2nd
  3. Hoxhunt3rd
  4. Proofpoint4th
  5. usecure5th
  6. SoSafe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KnowBe45 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Proofpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoxhunt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SecureAZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • usecure1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoSafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about security awareness training platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for SoSafe compared with other New Zealand security awareness training platforms?

SoSafe against security awareness training platforms in New Zealand, by month

Share of searches by month for KnowBe4, Proofpoint, usecure, Hoxhunt, SoSafe. The figures are in the table below the chart.

View monthly share of searches table
MonthKnowBe4ProofpointusecureHoxhuntSecureAZSoSafe
Nov 202557.3%25.2%10.7%3.9%0.97%1.9%
Dec 202558.2%25.5%9.1%3.6%1.8%1.8%
Jan 202660%21.5%10.8%3.1%3.1%1.5%
Feb 202661.5%21.8%11.5%2.6%1.3%1.3%
Mar 202661.5%21.9%11.5%3.1%1%1%
Apr 202665.8%15.1%12.3%2.7%2.7%1.4%
May 202659.3%21%13.6%2.5%2.5%1.2%
Jun 202661.5%21.9%9.4%2.1%4.2%1%
Jul 202661.5%21.8%11.5%2.6%1.3%1.3%
Aug 202660.8%21.5%11.4%2.5%2.5%1.3%
Sep 202659.3%21%13.6%3.7%1.2%1.2%
Oct 202664.8%18.7%9.9%4.4%1.1%1.1%

  1. 1.KnowBe4

    64.8%

    Held 1st. 590 estimated branded searches, +22.9% vs prior month. Share +5.6 points.

  2. 2.Proofpoint

    18.7%

    Held 2nd. 170 estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.usecure

    9.9%

    Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  4. 4.Hoxhunt

    4.4%

    Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share +0.7 points.

  5. 5.SecureAZ

    1.1%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.SoSafe

    1.1%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between SoSafe and its closest rivals

Every comparison with SoSafe

5 comparisons

How has branded search demand for SoSafe changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for SoSafe in New Zealand fell from 20 to 10.
  • Across the 12 months ending October 2026, SoSafe’s share of searches among security awareness training platforms in New Zealand decreased from 1.9% to 1.1%.
  • Across the 12 months ending October 2026, SoSafe fell from 5th to 6th among security awareness training platforms in New Zealand.

How did search popularity change for New Zealand security awareness training platforms in October 2026?

5 changes

  1. In October 2026, KnowBe4 gained share of searches among security awareness training platforms in New Zealand, from 59.3% to 64.8%.

  2. In October 2026, Hoxhunt gained share of searches among security awareness training platforms in New Zealand, from 3.7% to 4.4%.

  3. In October 2026, usecure lost share of searches among security awareness training platforms in New Zealand, from 13.6% to 9.9%.

  4. In October 2026, Proofpoint lost share of searches among security awareness training platforms in New Zealand, from 21% to 18.7%.

  5. Estimated monthly branded searches for SoSafe in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.

How are SoSafe’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SoSafe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sosafe

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How the Brand Demand Index is measured

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