Brandwave

Rogue Fitness vs Theraband:Which is more popular?

In September 2026, Theraband had more branded searches than Rogue Fitness among resistance band brands in New Zealand. Theraband had about 440 branded searches, while Rogue Fitness had 160. Theraband made up 16.4% of all resistance band brand searches we track, and Rogue Fitness accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about resistance band brands, Theraband appeared in two of the five answers and Rogue Fitness in one. Theraband was mentioned before Rogue Fitness in every answer.

Among resistance band brands in New Zealand in September 2026

Who do people search for more?

Theraband, about 3 searches for every 1 for Rogue Fitness

Theraband 440 searchesRogue Fitness 160 searches

Who does AI mention more?

Theraband, mentioned in 2 of 5 answers, Rogue Fitness in 1

Theraband in 2 of 5Rogue Fitness in 1 of 5

Who does AI recommend more?

Theraband, named ahead of Rogue Fitness in every answer

Theraband first in 2Rogue Fitness never first

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Top resistance band brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Theraband was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rogue Fitness was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Theraband was listed before Rogue Fitness in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PTP1st
  2. Theraband2nd
  3. Anko3rd
  4. Rogue Fitness4th
  5. Bodylastics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anko4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PTP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Theraband2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogue Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodylastics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resistance band brands

5 answers

  • Asked ChatGPT

    “Which resistance band brand should I buy in New Zealand?”

    1. 1PTP
    2. 2Theraband
    3. 3Rogue Fitness
    4. 4Anko

  • Asked ChatGPT

    “What are the best resistance band brands in New Zealand?”

    1. 1PTP
    2. 2Theraband
    3. 3Anko

  • Asked ChatGPT

    “What's the best resistance band brand in New Zealand for home workouts?”

    1. 1PTP

  • Searched Google, AI Overview

    “resistance bands nz”

    1. 1Anko

  • Searched Google, AI Overview

    “exercise bands nz”

    1. 1Anko

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Rogue Fitness or Theraband more popular in search?

This chart shows how often people search Google for Rogue Fitness and Theraband by name. Each line represents a brand's share of searches for all five resistance band brands we track, month by month, from searches in New Zealand.

Rogue Fitness and Theraband among resistance band brands in New Zealand, by month

Share of searches by month for Theraband, Rogue Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthAnkoPTPTherabandRogue FitnessBodylastics
Oct 202564.3%15.7%13.3%6.4%0.4%
Nov 202568.8%14.1%12%4.7%0.36%
Dec 202571.4%12%12.4%3.8%0.38%
Jan 202670.6%11.9%12.3%4.8%0.37%
Feb 202660.5%14.9%16.3%7.9%0.47%
Mar 202655%13.4%22.3%8.9%0.34%
Apr 202662.3%15.2%11.7%10.5%0.39%
May 202657.2%11.7%18.1%12.7%0.3%
Jun 202653.5%13%11.7%21.4%0.33%
Jul 202656.3%11.3%13%19%0.35%
Aug 202660.8%14.8%16.7%7.2%0.38%
Sep 202659.5%17.8%16.4%5.9%0.37%

How has the Rogue Fitness and Theraband comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand resistance band brands in September 2026?

3 changes

  1. In September 2026, PTP overtook Theraband to rank 2nd among resistance band brands in New Zealand, with 17.8% of the searches.

  2. In September 2026, Rogue Fitness lost share of searches among resistance band brands in New Zealand, from 7.2% to 5.9%.

  3. Estimated monthly branded searches for Theraband in New Zealand rose 33.3% over 12 measured months, from 330 to 440 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Rogue Fitness’ and Theraband’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rogue Fitness

4 branded search terms

  • rogue fitness
  • rogue fitness kettlebell
  • rogue fitness supplier
  • roguefitness

Theraband

2 branded search terms

  • theraband
  • theraband resistance bands

How the Brand Demand Index is measured

Other head-to-heads among resistance band brands

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