Brandwave

Bosch vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Bosch among portable dishwasher brands in New Zealand. KitchenAid had about 6,530 branded searches, while Bosch had 0. KitchenAid made up 75.3% of all portable dishwasher brand searches we track, and Bosch accounted for 0%. When we asked ChatGPT and Google AI Overviews about portable dishwasher brands, Bosch appeared in two of the five answers and KitchenAid in none.

Among portable dishwasher brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, the only one of the two with measured searches

KitchenAid 6.5K searchesBosch 0 searches

Who does AI mention more?

Bosch, mentioned in 2 of 5 answers, KitchenAid in 0

Bosch in 2 of 5KitchenAid in 0 of 5

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Top portable dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable dishwasher brands

5 answers

  • Asked ChatGPT

    “Which portable dishwasher brand should I buy in New Zealand?”

    1. 1Midea
    2. 2Bosch

  • Asked ChatGPT

    “What are the best portable dishwasher brands in New Zealand?”

    1. 1Midea

  • Asked ChatGPT

    “What's the best portable dishwasher brand in New Zealand for small kitchen?”

    1. 1Midea
    2. 2Bosch

  • Searched Google, AI Overview

    “portable dishwasher nz”

    1. 1Midea

  • Searched Google, AI Overview

    “benchtop dishwasher”

    1. 1Midea

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or KitchenAid more popular in search?

This chart shows how often people search Google for Bosch and KitchenAid by name. Each line represents a brand's share of searches for all four portable dishwasher brands we track, month by month, from searches in New Zealand.

Bosch and KitchenAid among portable dishwasher brands in New Zealand, by month

Share of searches by month for KitchenAid, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidMideaLGBosch
Oct 202573.4%23.4%3.1%0.11%
Nov 202575.8%21.7%2.4%0.07%
Dec 202579.3%18.8%2%0%
Jan 202674%23.4%2.6%0%
Feb 202673.8%23.3%2.8%0.12%
Mar 202672%24.5%3.3%0.11%
Apr 202671.5%24.3%4.2%0%
May 202672.4%24.2%3.4%0%
Jun 202670.7%25.1%4.2%0%
Jul 202667.3%29.3%3.5%0%
Aug 202674%22.2%3.8%0%
Sep 202675.3%21.5%3.2%0%

How has the Bosch and KitchenAid comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand portable dishwasher brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among portable dishwasher brands in New Zealand, from 74% to 75.3%.

  2. Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch portable dishwasher

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among portable dishwasher brands

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