Brandwave

Palmerston north hotels and accommodation in New Zealand:Which brands are most popular in search?

Distinction Palmerston North and Copthorne Hotel Palmerston North share the highest estimated Share of Search among palmerston north hotels and accommodation in New Zealand, at 39.3% and 39% in August 2026.

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Share of SearchLeaderboard

Compare hotels and serviced accommodation travellers can book for a stay in Palmerston North, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among palmerston north hotels and accommodation in New Zealand, by month

Share of Search by month for Distinction Palmerston North, Copthorne Hotel Palmerston North, Distinction Coachman Hotel. The figures are in the table below the chart.

View monthly share of search table
MonthDistinction Palmerston NorthCopthorne Hotel Palmerston NorthDistinction Coachman Hotel
Oct 202527.5%50.5%22%
Nov 202532.6%40%27.3%
Dec 202531.5%39.2%29.4%
Jan 202629.6%44.5%25.8%
Feb 202634%41.8%24.1%
Mar 202633.5%41.1%25.4%
Apr 202629.3%44.2%26.5%
May 202630.6%45.8%23.6%
Jun 202634.7%42.4%22.8%
Jul 202629.3%43.1%27.5%
Aug 202639.3%39%21.6%
Sep 2026———

This month’s ranking, August 2026

  1. moved from 2nd to 1st · 3K estimated branded searches · +20.3% vs prior month · +10 points

  2. moved from 1st to 2nd · 2.9K estimated branded searches · -18.8% vs prior month · -4.1 points

  3. held 3rd · 1.6K estimated branded searches · -29.4% vs prior month · -5.9 points

Compare search popularity between leading brands

Which brand is most popular in search among palmerston north hotels and accommodation in New Zealand?

Distinction Palmerston North and Copthorne Hotel Palmerston North share the highest estimated Share of Search among palmerston north hotels and accommodation in New Zealand, at 39.3% and 39% in August 2026.

New Zealand palmerston north hotels and accommodation, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Distinction Palmerston North27.5% → 39.3%39.3%Aug 202627.5%Oct 20252nd → 1st
Copthorne Hotel Palmerston North50.5% → 39%50.5%Oct 202539%Aug 20261st → 2nd
Distinction Coachman Hotel22% → 21.6%29.4%Dec 202521.6%Aug 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Distinction Palmerston North’s estimated Share of Search among palmerston north hotels and accommodation in New Zealand increased from 27.5% to 39.3%.
  • Across the 11 months ending August 2026, Copthorne Hotel Palmerston North’s estimated Share of Search among palmerston north hotels and accommodation in New Zealand decreased from 50.5% to 39%.
  • Across the 11 months ending August 2026, Distinction Coachman Hotel’s estimated Share of Search among palmerston north hotels and accommodation in New Zealand peaked at 29.4% in December 2025 and was lowest at 21.6% in August 2026.
  • Across the 11 months ending August 2026, Distinction Palmerston North rose from 2nd to 1st among palmerston north hotels and accommodation in New Zealand.
  • Across the 11 months ending August 2026, Copthorne Hotel Palmerston North fell from 1st to 2nd among palmerston north hotels and accommodation in New Zealand.
  • Across the 11 months ending August 2026, Distinction Coachman Hotel held steady: its estimated Share of Search among palmerston north hotels and accommodation in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand palmerston north hotels and accommodation in August 2026?

  1. In August 2026, Distinction Palmerston North overtook Copthorne Hotel Palmerston North to take the highest estimated Share of Search among palmerston north hotels and accommodation in New Zealand, at 39.3%.

  2. In August 2026, Distinction Coachman Hotel lost estimated Share of Search among palmerston north hotels and accommodation in New Zealand, from 27.5% to 21.6%.

  3. In August 2026, Copthorne Hotel Palmerston North lost estimated Share of Search among palmerston north hotels and accommodation in New Zealand, from 43.1% to 39%.

How the Brand Demand Index is measured

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