Brandwave

ABUS vs Master Lock:Which is more popular?

In September 2026, Master Lock had more branded searches than ABUS among padlock brands in New Zealand. Master Lock had about 390 branded searches, while ABUS had 210. Master Lock made up 19.6% of all padlock brand searches we track, and ABUS accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about padlock brands, both ABUS and Master Lock appeared in all five answers. ABUS was mentioned before Master Lock in four out of five answers.

Among padlock brands in New Zealand in September 2026

Who do people search for more?

Master Lock, about 86% more searches than ABUS

Master Lock 390 searchesABUS 210 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

ABUS in 5 of 5Master Lock in 5 of 5

Who does AI recommend more?

ABUS, named ahead of Master Lock in 4 of 5 answers

ABUS first in 4Master Lock first in 1

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Top padlock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both ABUS and Master Lock showed up in all five answers. ABUS was listed before Master Lock in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ABUS1st
  2. Master Lock2nd
  3. Yale3rd
  4. Squire–
  5. Sandleford–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Master Lock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yale3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sandleford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about padlock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ABUS or Master Lock more popular in search?

This chart shows how often people search Google for ABUS and Master Lock by name. Each line represents a brand's share of searches for all five padlock brands we track, month by month, from searches in New Zealand.

ABUS and Master Lock among padlock brands in New Zealand, by month

Share of searches by month for Master Lock, ABUS. The figures are in the table below the chart.

View monthly share of searches table
MonthYaleSquireMaster LockABUSSandleford
Oct 202536%36.5%15.5%9.5%2.5%
Nov 202534.8%35.3%18.8%8.7%2.4%
Dec 202533.5%34%20.5%9.8%2.3%
Jan 202631.6%39%17.1%10.1%2.2%
Feb 202629.1%36%21.2%10.3%3.4%
Mar 202629.6%36.7%20.6%10.6%2.5%
Apr 202631.6%39%18%9.2%2.2%
May 202630.9%38.2%19.7%9%2.1%
Jun 202634.8%35.3%16.9%11.1%1.9%
Jul 202634.1%34.6%20.4%8.5%2.4%
Aug 202631.9%39.8%17.3%8%3.1%
Sep 202636.2%30.2%19.6%10.6%3.5%

How has the ABUS and Master Lock comparison changed over the last 12 months?

3 findings
  • Master Lock was ahead of ABUS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ABUS’s share of searches among padlock brands in New Zealand moved from 9.5% to 10.6%, and its estimated monthly branded searches moved from 190 to 210.
  • Across the 12 months ending September 2026, Master Lock’s share of searches among padlock brands in New Zealand moved from 15.5% to 19.6%, and its estimated monthly branded searches moved from 310 to 390.

How did search popularity change for New Zealand padlock brands in September 2026?

2 changes

  1. In September 2026, ABUS gained share of searches among padlock brands in New Zealand, from 8% to 10.6%.

  2. In September 2026, Master Lock gained share of searches among padlock brands in New Zealand, from 17.3% to 19.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ABUS’s and Master Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABUS

2 branded search terms

  • abus
  • abus padlock

Master Lock

2 branded search terms

  • master lock
  • master lock padlock

How the Brand Demand Index is measured

Other head-to-heads among padlock brands

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